Senior Lifecycle Marketing Manager
7 days ago
ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo's flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what's happening throughout the day through photos, videos, and messages that make parents feel like they're there. It's actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We're building a company where the most talented people want to work. We believe you'll do the best work of your life here-and you'll pioneer the future of education, too.
What you'll do:
As a Lifecycle Marketing Manager at ClassDojo, you will be responsible for driving engagement, retention, and nurturing strategies for our user base of School Leaders. Your role is pivotal in creating and implementing data-driven marketing campaigns that resonate with our target audience, fostering meaningful connections and ensuring their continued involvement with our platform.
You will be a strategic thinker, leveraging your expertise to craft compelling narratives that captivate and inspire our School Leaders, ultimately contributing to the growth and success of our organization.
Responsibilities:
- Identify opportunities for growth and implement innovative marketing tactics to acquire and nurture new School Leaders.
- Develop and execute lifecycle marketing campaigns across various channels, including in-product and out-of-product touchpoints, to enhance user engagement and retention.
- Analyze user behavior data and derive insights to inform targeted marketing strategies, segmentation, and personalized messaging.
- Collaborate with cross-functional teams, such as product, engineering, sales, implementation and community, to align marketing efforts with overall business objectives.
- Continuously optimize marketing campaigns based on performance metrics, A/B testing, and user feedback, ensuring maximum impact and ROI.
- Stay up-to-date with industry trends, best practices, and emerging technologies to enhance the effectiveness of lifecycle marketing initiatives.
- Monitor and report on key performance indicators (KPIs) and provide data-driven recommendations for continuous improvement.
- 5-8+ years of lifecycle marketing experience at consumer brands, with a proven track record of driving user engagement and retention.
- Proficiency in leveraging marketing automation tools, analytics platforms, and customer relationship management (CRM) systems.
- Strong analytical and data-driven mindset, with the ability to extract insights from complex data sets and translate them into actionable strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
- Collaborative and team-oriented, with the ability to work across multiple teams and manage competing priorities effectively.
- Self-motivated and proactive, with a passion for problem-solving and a high level of accountability and follow-through.
- Ability to thrive in a fast-paced environment and adapt to changing priorities and requirements.
- Empathetic and customer-centric, with a deep understanding of the needs and challenges faced by School Leaders.
- Experience in the education technology industry or familiarity with the unique needs of educators and school administrators is a plus.
[1] Some more context:
(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)
- ClassDojo's $125m Series D (Forbes) and Sam's note about it.
- ClassDojo is one of Y Combinator's Top 100 companies
- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.
#LI-Remote
-
Lifecycle Marketing Manager
7 days ago
San Diego, California, United States GOVX Full timeWe are seeking an experienced, results-driven Lifecycle Marketing Manager responsible for driving the strategy and execution of our performance marketing channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. A...
-
San Francisco, California, United States Fitbit Full timeQualificationsMinimum qualifications: Bachelors degree or equivalent practical experience 4 years of experience in email marketing Email service provider experiencePreferred qualifications: Experience working with Salesforce Marketing Cloud Knowledge of HTMLAs a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced global team that...
-
Senior Product Marketing Manager
7 days ago
San Francisco, California, United States Harness Full time**Senior Product Marketing Manager / Director, Continuous Delivery** San Francisco / Marketing Product Marketing / Full-Time The Product Marketing team at Harness is looking for experienced, technically-minded, creative product marketing professionals who are gifted storytellers, begin their thinking with customers in mind, can easily translate the technical...
-
Senior Marketing Operations and Technology Manager
2 months ago
San Francisco, California, United States Monte Carlo Full timeMonte Carlo is looking for a Senior Marketing Operations Manager to help build, operationalize, and measure the impact of our marketing campaigns across the prospect lifecycle. We are looking for a scrappy, data-driven marketer excited to build the Marketing operations and analytics function from scratch and manage the day-to-day operations of our Marketing...
-
San Francisco, California, United States Monte Carlo Full timeMonte Carlo is looking for a Senior Marketing Operations Manager to help build, operationalize, and measure the impact of our marketing campaigns across the prospect lifecycle. We are looking for a scrappy, data-driven marketer excited to build the Marketing operations and analytics function from scratch and manage the day-to-day operations of our Marketing...
-
Head of Grammarly Business Marketing
7 days ago
San Francisco, California, United States Marketing Deluxe Full timeGrammarly is excited to offer a remote-first hybrid working model . Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks...
-
Senior CRM Manager
2 weeks ago
San Francisco, California, United States Discord Full timeDiscord is about giving people the power to create space to find belonging in their lives. We want to make it easier for you to talk regularly with the people you care about. We want you to build genuine relationships with your friends and communities close to home or around the world. Original, reliable, playful, and relatable. These are the values that...
-
Senior ABM Marketing Manager
7 days ago
San Francisco, California, United States The Sage Group Full timeExciting Opportunity as a Senior ABM Marketing ManagerOur client, a part of The Sage Group, is seeking a Senior ABM Marketing Manager with 4-7 years of experience in B2B SaaS specializing in account-based marketing strategies and implementation. The client offers a cutting-edge B2B conversational relationship platform, enabling personalized communication...
-
Senior Product Marketing Manager
7 days ago
San Francisco, California, United States ON24 Full timeON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth...
-
Product Marketing Manager
7 days ago
San Francisco, California, United States Canal Service Corp Full timeWhy join us Canal connects top marketplaces like Flip, Fellow, and Deuxmoi with the best DTC brands to sell together through modern dropshipping. And as a marketplace, our network of Suppliers is the heart of our business. As the first PMM for Brand Network, you'll have the unique opportunity to make a major impact on our business while working alongside our...
-
Senior Data Analyst, Product Marketing
7 days ago
San Francisco, California, United States Chime Full timeAbout the RoleAs Product Lifecycle Marketing Data Analyst, you will have the opportunity to relentlessly leverage data, data science, experimentation, and analytics to understand how we can optimize our marketing and drive long-term growth. You will guide our measurement of marketing efforts across the marketing funnel. You will lead the measurement and...
-
Product Marketing Manager
1 month ago
San Francisco, California, United States Canal Full timeWhy join usCanal connects top marketplaces like Flip, Fellow, and Deuxmoi with the best DTC brands to sell together through modern dropshipping. And as a marketplace, our network of Suppliers is the heart of our business. As the first PMM for Brand Network, you'll have the unique opportunity to make a major impact on our business while working alongside our...
-
Product Marketing Manager
3 weeks ago
San Francisco, California, United States Canal Full timeWhy join usCanal connects top marketplaces like Flip, Fellow, and Deuxmoi with the best DTC brands to sell together through modern dropshipping. And as a marketplace, our network of Suppliers is the heart of our business. As the first PMM for Brand Network, you'll have the unique opportunity to make a major impact on our business while working alongside our...
-
Senior Product Marketing Manager
3 weeks ago
San Francisco, California, United States Tavus Full timeAt Tavus, we're at the forefront of AI generative video technology, offering advanced APIs to developers and product teams. Our cutting-edge models enable a wide range of applications, from text-to-video with AI avatars to real-time interactions, powering innovation across industries like video communication, marketing, sales, education, and more. As a...
-
Senior Product Marketing Manager
2 months ago
San Francisco, California, United States Tavus Full timeAt Tavus, we're at the forefront of AI generative video technology, offering advanced APIs to developers and product teams. Our cutting-edge models enable a wide range of applications, from text-to-video with AI avatars to real-time interactions, powering innovation across industries like video communication, marketing, sales, education, and more. As a...
-
Senior Manager, Global Brand Marketing
3 weeks ago
San Francisco, California, United States 2K Full timeWho We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of...
-
Senior Manager, Global Brand Marketing
1 month ago
San Francisco, California, United States 2K Full timeWho We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of...
-
Sr. Lead, Marketing Program Management
1 month ago
San Francisco, California, United States Pinterest Full timeAbout Pinterest: Millions of people across the world come to Pinterest to find new ideas every day. It's where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you'll be challenged to take on work that upholds this mission...
-
Senior Product Marketing Manager
3 weeks ago
San Francisco, California, United States Tavus Full timeDescriptionAt Tavus, we're at the forefront of AI generative video technology, offering advanced APIs to developers and product teams. Our cutting-edge models enable a wide range of applications, from text-to-video with AI avatars to real-time interactions, powering innovation across industries like video communication, marketing, sales, education, and more....
-
Product Marketing Manager
7 days ago
San Francisco, California, United States Solomon Page Full timeOur client, a music streaming service located in San Francisco, is searching for a mid-level Product Marketing Manager to cover a 6-month maternity leave period.In this role, you will have a key role in collaborating with Product teams from the PRFAQ stage to the consumer launch phase.Your main task will be to create and implement extensive marketing...
