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Director of Brand Marketing

3 months ago

Chicago, United States State Of Play Full time

**Title: Director, Brand Marketing**
**Department: Marketing**
**Reports to: VP of Marketing**
**Position Type: Salary**

**Company Overview**:
**State of Play Hospitality is a highly innovative creator and operator of technology enabled experiential leisure concepts. For a decade since launching its first concept, Bounce, in London in 2012, the State of Play team has gone on to create, launch and operate several more industry leading experiential brands.**

**Operating in multiple cities across the UK and US all of our concepts offer a highly immersive, tech enhanced take on long-established, much-loved activities. The engaging nature of the gameplay and the quality of the venues combine to create truly playful and memorable social environments. Curating a state of play for our guests is at the very core of our DNA and what our amazing teams deliver every day.**

**Position Purpose**:
As the Brand Marketing Director, you will play a critical role in building our fast-growing company’s future. Your AOR will be to manage the development, implementation, and oversight of Marketing and PR strategies including product, campaigns, field marketing, programming, etc.

**Position Responsibilities**:

- Oversee execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.
- Serve as the platform’s brand guardian / liaison, verifying all marketing reflects brand voice. Lead the strategic pull-through of continent and brand promotions and campaigns.
- Manage internal and external partners to verify deliverables are executed to support venue strategy.
- Own the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels.
- Provide thought leadership to inspire greatness, divergent thinking, and ongoing inspiration for business building product and marketing ideas
- Work alongside Director of Digital Marketing & Creative Director
- Completes other reasonable duties as requested by leadership.

**Requirements & Minimum Qualifications**
- 8+ years of experience in brand marketing. Experience in “eatertainment” a plus
- Proven track record of successfully developing and executing marketing plans from conception to implementation to producing strong results vs. KPIs
- Ability to lead within a fast-paced environment and deliver amidst demanding timelines
- Ability to develop highly engaging campaigns that align with business objectives
- Highly analytically independent.
- Great storyteller
- Experienced people manager with a track record of leading high performing and happy marketing teams
- Proven track record of budget management
- Excellent problem solving skills with the ability to analyze complex business requirements and translate them into technical solutions
- MUST like having fun.

**The Company reserves the right in its absolute discretion to add to your duties or amend this job description at any time. In addition to the above duties, you will carry out such other duties as the Company reasonably directs from time to time.**

**Equal Opportunity Statement**: State of Play Hospitality is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and employees without regard to their actual or perceived race, color, religion, sex, sexual orientation, marital or civil union status, age, national origin, disability, pregnancy, childbirth or related medical condition, citizenship, veteran status, genetic information, gender, gender identity or expression, or any other basis prohibited by law.