Associate Director, Gmg, Us Patient Marketing

2 weeks ago

Boston, United States Alexion Pharmaceuticals,Inc. Full time

Location: Boston, United States

Job reference: R-197672

Date posted: 04/18/2024

**This is what you will do**:
Reporting to the Senior Director of gMG U.S. Patient Marketing, the Associate Director will be a key member of the patient marketing team. This individual will be responsible for redefining the Patient and Caregiver educational strategy and execution of patient marketing initiatives for gMG in the US market. They will support the development and execution of a best-in-class annual patient marketing plan, inclusive of relevant brand strategies. This individual will work closely with patients and caregivers, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field/TLL, Legal, Compliance, Privacy, Patient Advocacy, Patient Services/SPP vendor, Medical, and Market Access, Commercial Operations and PRC.

**You will be responsible for**:

- Leading the execution of the U.S. tactical plan promoting ULTOMIRIS to patients and caregivers
- Leading build-out and refinement of the branded digital ecosystem, including ongoing measurement and optimizations
- Leading development of the disease education/ unbranded tactical plan to educate patients and caregivers, support the Patient Education Managers (PEMs) and works synergistically with OneSource patient services
- Lead development and execution of the branded and unbranded CRM strategy to accelerate adoption and increase persistence
- Cultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance.
- Supporting the development and execution of the annual patient marketing plan, as well as agile evolutions in preparation for competitive entrants
- Partnering with multiple patient marketing and media agencies
- Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission
- Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms
- Representing brand in PRC process improvement initiatives to ensure content is compliantly, quickly, and accurately approved and deployed

**You will need to have**:

- Bachelor's degree
- Strong knowledge of MS Office: Word, PowerPoint, Excel
- Fluent in English (written and spoken language)
- Experience developing patient-centric digital marketing campaigns, having lead tactical development, MLR/PRC review, execution, measurement and optimization
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
- Must have 5+ years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, patient education, and the customer journey
- Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
- Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
- High ethical standards and personal integrity
- Travel: anticipate 25%
- The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

**We would prefer for you to have**:

- 7+ years of professional pharmaceutical / biotech experience in competitive market landscape(s)
- Prior professional experience with Consumer Marketing & Media, Patient Services, Patient Advocacy, and Patient Ambassador Programs strongly preferred
- MBA preferred
- Oncology, Rare disease, or specialty care experience preferred

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