Copy Brand Manager, Creative
4 weeks ago
**Position Summary...**
**What you'll do...**
Want to be the voice behind the world's largest retail brand? Here's your chance to take the mic. We're on a mission to change the conversation around Walmart & make a real difference in people's everyday lives. What we say matters-big time. That's where you come in. As a Copy Brand Manager at Walmart, you'll infuse our storytelling with heart & humanity to help our customers save money & live better. In this role, you'll play an important role in developing our brand, whether it's launching private brands, naming new services, developing breakthrough omnichannel concepts or writing dynamic radio and broadcast spots.
**About Walmart Marketing**
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
**You will make an impact by**:
- Juggling multiple projects and partners at the same time. Depending on the day, you might be developing a campaign with a team of writers and designers, providing oversight of a creative agency, working solo and owning a project, or partnering with marketing leaders to develop a new business initiative.
- Becoming a steward of the brand, ensuring that we communicate with a consistent voice and tying everyday problems to Walmart's solutions for saving money and living better.
- Overseeing a range of projects and channels, from selling an idea to our partners, developing activation plans, creating brand foundations and writing for our website, app and social media channels.
- Contribute to the development of the Walmart brand by keeping up with industry trends, best practices, and the competitive landscape, as well as collaborating with creative leadership, business owners, and other cross-functional stakeholders to translate business objectives into actionable ideas.
- Maintaining relationships with key stakeholders, communicating goals and objectives, building accountability, measuring progress, demonstrating adaptability, and promoting continuous learning and improvement.
- "Owning the room" as a representative of the creative leadership team by asking the right questions, challenging the status quo, and presenting and defending our work to stakeholders at every stage.
- Become a valuable creative thought partner and leader alongside the Creative Directors, partnering with them at every stage to eliminate barriers and build better, more thoughtful and cohesive work.
**Minimum qualifications**:
- Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.
- Online portfolio is required.
- 5 years of experience in creative, communications and/or marketing execution.
- 5 years managing copy in an online creative or digital field.
- Strong organizational skills, a strong sense of ownership and accountability, and the
ability to lead projects, communicate effectively, and be a self-starter.
- Demonstrates proactive and adaptable approach in response to constantly evolving marketing, retail, and ecommerce demands.
- Exceptional ability to establish and nurture relationships, proficient in effectively managing expectations across diverse partners and areas of expertise.
**Benefits & Perks**:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
**Equal Opportunity Employer**
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity
- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
**Who We Are**
At Walmart, we offer competitive pay as well as performan
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