SEO Specialist

4 weeks ago


Chicago, United States USA Clinics Group Full time

As the **SEO Specialist**, you will be responsible for the planning, implementation and optimization of our Digital Marketing efforts to drive future growth of our websites. Duties include, keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties.

**Responsibilites**
- Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
- Drive continued innovation and best practice implementation
- Writing analytical and monthly progress reports
- Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
- Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writing
- Leverage social media and social signals to improve Search Engine Optimization
- Assist with day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Be an expert in the Search Engine Marketing space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changes
- Additional duties as assigned


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