Director of Public Relations

1 week ago

Houston, United States Empower Pharmacy Full time

Position Summary:
Join us at Empower Pharmacy as the Director of Public Relations and Media, where your strategic and creative vision will drive the narrative of our brand to new heights.

Reporting to the VP of Brand and Communications, you will lead us in shaping our brand's story through compelling campaigns, dynamic media relations, and strategic communications initiatives. This role is not just about managing our brand's external image but about crafting an engaging narrative that resonates with our audience, inspires trust, and fosters loyalty. Your role extends far beyond mere brand management; it's about weaving a compelling narrative that not only captivates our audience but also cultivates trust and loyalty.

This is an opportunity to leave your mark on our brand's legacy, steering it towards a future defined by authenticity, resonance, and unwavering connection. Join us in this exhilarating journey, where your strategic acumen and creative vision will shape the narrative of our brand and redefine the landscape of healthcare communication.

Duties and Responsibilities:

- Develops and executes comprehensive public relations and media strategies (both paid and earned) in collaboration with internal teams and external partners, ensuring alignment with Empower Pharmacy's mission, goals, and values.
- Cultivates and maintains strong relationships with media outlets, journalists, and influencers, proactively pitching stories and securing placements to enhance brand visibility and reputation.
- Collaborates with external PR firm to augment efforts and manage relationships and assets successfully, ensuring a cohesive approach and effective execution of PR initiatives.
- Leads crisis communication plan development to ensure timely and effective responses to mitigate reputational risks.
- Oversees the creation of compelling content, including press releases, articles, blog posts, and social media content, that effectively communicates Empower Pharmacy's key messages and values.
- Champions Empower Pharmacy's brand internally and externally, ensuring consistent messaging and alignment with the company's mission and vision.
- Leads and inspires a team of communications professionals, providing guidance, support, and mentorship to foster growth and excellence.
- Engages with key stakeholders, including employees, customers, investors, and industry partners, to build relationships and drive brand advocacy.
- Establishes key performance indicators (KPIs) to measure the success of PR and media initiatives, regularly monitoring and analyzing data to optimize strategies and tactics.
- Collaborates cross-functionally with marketing, sales, legal, and other departments to ensure alignment and consistency in messaging and communication efforts.
- Stays informed about industry trends, best practices, and emerging technologies in public relations and media, continuously seeking opportunities to innovate and improve.
- Performs other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills:

- Proven ability to craft compelling messages for various audiences and channels.
- Ability to thrive in a fast-paced environment and manage multiple priorities with attention to detail.
- Proficiency in Microsoft Office Suite and familiarity with media monitoring and analytics tools.

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and other accountable to meet commitment.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different s

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