Job Title: Social Media

2 weeks ago

Philadelphia, United States Vargas Creative Engagement Agency Full time

Job Title: Social Media / Marketing Manager (contract)

Organization: Vargas Creative Engagement Agency, LLC

Location: Philadelphia, PA

Duration: Campaign duration (as per agreement)

Job Summary:
The Social Media / Marketing Manager is responsible for managing and executing the social media and digital marketing strategy for the Show Up Strong '24 campaign. This position requires a strategic thinker with expertise in digital marketing, capable of leveraging emerging trends to enhance campaign effectiveness and engage a broad audience.

Key Responsibilities:

- Social Media and Digital Marketing Strategy:

- Stay current on the evolving digital and social media marketing landscape, providing updates on emerging trends to the Head of Content Strategy and other relevant teams.
- Develop a strong understanding of client goals, target audiences, and business drivers.
- Translate market research, performance data, and industry trends into meaningful insights and strategic recommendations for B2B/B2C lead generation and brand-building programs.
- Develop and execute multi-channel digital marketing plans, ensuring alignment with the overall content strategy as directed by the Head of Content Strategy.
- Content Management:

- Create and manage a detailed content calendar, ensuring all content is up-to-date and only approved content is posted across all social media platforms.
- Develop engaging text, image, and video content that resonates with our audience and leads to measurable action.
- Campaign Performance Analysis:

- Measure and analyze campaign performance, leveraging insights for optimization.
- Adjust content and marketing strategies based on analytical data to boost engagement and visibility.
- Project and Resource Management:

- Manage digital marketing projects from inception through execution, mapping steps, aligning resources, and addressing roadblocks to ensure on-strategy, on-time, on-budget delivery.
- Communication and Collaboration:

- Collaborate closely with the Head of Content Strategy to develop and refine social media campaigns.
- Required to attend two weekly 30-minute remote meetings to synchronize with the content strategy team and discuss ongoing strategies and updates.
- Event and Real-Time Content Capture:

- Attend mandatory scheduled events to capture in-person content, enhancing real-time engagement and content relevancy.

Qualifications:

- Proven work experience as a Social Media Manager or Digital Marketing Manager.
- Strong understanding of social media KPIs, web traffic metrics, and SEO.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, and other social media best practices.
- Experience with audience and buyer persona research.
- Excellent multitasking skills and the ability to manage multiple projects.
- Strong interpersonal, communication skills.
- Degree in Marketing or relevant field is preferred.

Compensation:

- Competitive salary based on experience.
- Comprehensive benefits package.

How to Apply:
This revision clarifies the reporting and collaborative structure for the Social Media / Marketing Manager, emphasizing their integration within the content strategy framework and alignment with overarching campaign goals.

**Job Types**: Contract, Temporary

Pay: $1,800.00 per month

Schedule:

- Choose your own hours
- Monday to Friday
- Weekends as needed

**Experience**:

- Marketing: 5 years (preferred)

Ability to Commute:

- Philadelphia, PA (required)

Ability to Relocate:

- Philadelphia, PA: Relocate before starting work (required)

Work Location: In person

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