Demand Generation Director, Pharma

3 weeks ago

Mountain View, United States DNAnexus Full time

**Company Description**

DNAnexus is seeking a Demand Generation Director, Pharma to lead the strategy and drive the execution of our demand generation initiatives for our pharma business unit. This is a remote role. East Coast time zone preferred but not required.

As the Demand Generation Director, you have a track record of successfully managing budget, developing, leading and executing effective marketing campaigns, and have a deep understanding of the life sciences industry, personas, and customers.

**Roles & Responsibilities**:

- Develop and execute effective demand generation strategies and tactics that drive lead generation, customer acquisition, and growth and revenue.
- Lead the development, execution, and stakeholder buy-in of a comprehensive ABM strategy targeted to pharma decision makers; with the goal of driving both top of funnel awareness as well as engagement and conversion through the funnel to close.
- Partner closely with different teams to ensure alignment and understanding of the ABM strategy, campaigns, and motions to ensure success.
- Partner closely with the Inside Sales team to increase the MQL conversion rates and increase our top of funnel pipeline.
- Assist the team and company in achieving its ARR, new logos, and growth goals.
- Effectively manage the demand generation’s budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.
- Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts.
- Identify the relevant marketing data sources and options for data access, extraction, integration and orchestration to use data strategically in campaigns

**Qualifications**
- 8+ years of experience in marketing, with a minimum of 6 years in a demand generation or closely related leadership role.
- Direct experience marketing to pharmaceutical, biotech, and related organizations
- Proven expertise in effective and efficient demand generation campaigns, multi-channel management, and reporting.
- Fluency in digital marketing, paid media and a strong track record in managing campaigns.
- An innovative mindset, eager to drive change and make an impact.
- Excellent communication skills and the ability to build relationships with key decision-makers.
- Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fast-paced environment.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Comfortable working in a fast-paced environment with changing priorities and tight deadlines.
- Expertise in one or many of our marketing technologies: Hubspot, Qualified, ZoomInfo, Salesforce and experience on mixing the marketing tech stack for optimal use and results.

**Salary and Other Compensation**:
**Benefits**:
**Additional Information

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