Marketing Manager, Paid Search, Search Marketing

3 weeks ago


New York, United States Amazon.com Services LLC Full time

2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Background in analytical positions or consulting is a plus
- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
- Excellent business judgment and the ability to think strategically and execute methodically
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles
- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.
- Excellent interpersonal and communication skills - written and verbal
- Demonstrated ability to work effectively across business and international teams
- Interest in the technical aspects of digital marketing
- Strong bias for action and sense of urgency; the ability to make things happen quickly.
- A track record of teamwork and willingness to roll up sleeves to get the job done

**Specifically, the Marketing Manager will**:

- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations

New York, NY, USA | Seattle, WA, USA
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting



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