Associate Planner
2 weeks ago
Description
**ABOUT US_**
At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry - changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.
In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.
**THE ROLE_**
The Associate Planner will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. The Associate must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.
**WHAT WE'RE LOOKING FOR_**
- Previous media agency/vendor experience preferred
- Work closely with SVP, Client Activation, direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
- Analyse demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
- Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency,
- Calculate reach, frequency and any other applicable metrics for recommended OOH channels
- Design and present in a professional manner, OOH engagement strategies to VP, Channel Engagement, clients and internal teams for approval
- Prepare proposals and clearly communicate OOH plan recommendations
- Send OOH channel RFPs in alignment with engagement strategies and client goals
- Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities
- Learn and become fluent with the proprietary buying/planning platform, Plato
- Manage and organize daily tasks
- Set up and execute approved plans accurately
- Work closely with team members to ensure tasks are completed accurately and all deadlines are met
- Remain up-to-date on industry trends and performance across all OOH channels
- Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats
- Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
- Develop and maintain relationships with vendor partners and internal teams
**OUR TEAM_**
We are diverse group of passionate OOH professionals who value respect, fairness and integrity. We take pride in our people, big ideas and the partnerships we've established.
**WHY US_**
- "Talon ensures everyone feels welcome, has all of the tools readily available to be able to succeed. Talon takes seriously their responsibility as an employer, not only to employees but also to their customers and anyone they work with, including the planet. There is a constant striving from all levels to improve and ensure the way we work is better than yesterday.”_
**OUR VALUES AND HOW WE WORK TOGETHER_**
**WE ARE BOLD_**
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way
**WE ARE HUMAN_**
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality
**WE ARE SMART_**
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
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