Marketing Database Manager

6 days ago

Glendale, United States Desert Diamond Casinos & Entertainment Full time

**Location**
- DDC - Glendale, AZ**Shift**

**Starting Pay**
- D.O.E.**Category**
- Marketing & Public Relations**Employment Status**
- Full-TimeMarketing Database Manager 11813

DDC - Glendale, AZ

**Job Description**:
**Position Summary**:
Under direct supervision of the Desert Diamond Casino
- Phoenix Director of Casino Marketing, the Marketing Database Manager is responsible for maintaining the security, integrity and precision of the database as it relates to all player reinvestment activities. This position is responsible for developing budgets, strategies, communications and operational procedures for player reinvestment programs.
- This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive._

**Essential Duties & Responsibilities**:

- Recommends and implements approved player reinvestment campaigns and offers.
- Maintains acceptable and reliable timelines for execution.
- Creates a list of active, inactive, player segments, and player activity.
- Tracks, at a minimum of one time a month, player segments.
- Maintains database, produces accurate listing for player reinvestment campaigns.
- Maintains records of mail offers, response rates, and volume.
- Offers advice, counsel and thoughts on offers, response rates and future database activities.
- Maintains marketing program Return on Investment (ROI) and Profit and Loss (P&L).
- Maintains a monthly summary of each campaign with statistics and sample copies of all tiers within the programs.
- Develops performance analysis on projected programs to ensure marketing strategy within company guidelines.
- Reviews results financially, statistically and operationally. Makes recommendations to improve future campaign results where applicable.
- Manages internal and external staff to facilitate all steps in the player reinvestment campaign execution process.
- Manages internal acquisition lists from all departments and update weekly report of usage for each list.
- Works with analysis to understand opportunities in the database and pulls accurate player lists.
- Creates job jacket, (both physical and electronic) for new and ongoing projects as they are assigned.
- Manages all campaigns from creation to completion.
- Monitors competitive reinvestment activities and incorporate this knowledge into all activities.
- Establishes and maintains multiple levels of quality control standards for campaigns and vendors.
- Submits marketing programs accurately and within assigned timelines for tribal gaming approval based on established internal guidelines.
- Develops and communicates property position and brand in the copy and creative of player reinvestment programs.
- Reviews and approves player reinvestment creative & copy for accuracy prior to printing.
- Assists in maintaining a monthly budget, showing budget to actual expenses in all player reinvestment areas.
- Attaches monthly variance/exception reports to each monthly review as applicable.
- Monitors data entry standards for player reinvestment.
- Conducts meetings to ensure that all appropriate parties fully understand goals and methods of the player reinvestment programs.
- Attends weekly marketing and operational meetings to communicate with management on business need periods and communication of active programs.
- Keeps abreast of industry changes and developments related to data management, postal regulations and print/mail processes.
- Performs other related duties as assigned.

Job Requirements:
**Minimum Qualifications**:
Education and Experience:
Bachelor’s degree plus 5 years experience in direct mail, player reinvestment, or database marketing. 2 of the 5 years of which must have been in the casino industry; or equivalent combination of education and experience. Relevant and direct experience may be considered in lieu of degree requirement. No felony, theft or stealing convictions. Must be able to successfully pass a pre-employment drug/alcohol screen, background investigation, obtain and maintain a gaming license and to include the following:

- Knowledge, Abilities, Skills, and Certifications- Must possess excellent analytical skills.
- Knowledge of SQL, Access, Crystal and Excel.
- Knowledge of database management.
- Knowledge of current technological developments/trends in area of expertise.
- Knowledge of data review methods and techniques to keep current.
- Knowledge of principles and practices of public relations and customer service.
- Knowledge of modern office practices, procedures, and equipment.
- Knowledge of business English, proper spelling, grammar, punctuation, and basic arithmetic.
- Knowledge of basic accounting principles, budgets, monthly P&Ls and overall financial practices.
- Knowledge of principles and practices of public relations, promotions, and marketing in a customer service oriented environment.
- Knowledge of report writing, communications at multiple levels of an organization, MS Office proficient, a

  • Marketing Database Coordinator

    3 weeks ago

    Glendale, United States Desert Diamond Casinos & Entertainment Full time

    **Location** - DDC - Glendale, AZ**Shift** - Days**Starting Pay** - D.O.E.**Category** - Marketing & Public Relations**Employment Status** - Full-TimeMarketing Database Coordinator 11957 DDC - Glendale, AZ **Job Description**: **Position Summary**: Under direct supervision of the Marketing Database Manager, is responsible for supporting and maintaining the...

  • Marketing Database Coordinator

    2 weeks ago

    Glendale, United States Desert Diamond Casinos and Entertainment Full time

    Job Description:Position Summary: Under direct supervision of the Marketing Database Manager, is responsible for supporting and maintaining the execution and implementation of database strategies to maintain the security, integrity and precision of the database as it relates to all player reinvestment activities. Maintains confidentiality of all privileged...

  • Direct Marketing Campaign Manager

    3 weeks ago

    Glendale, United States eTeam Inc Full time

    Title: Direct Marketing Campaign Manager Job Summary Collects and analyzes data to evaluate existing and potential product and service markets. Translates, using business and marketing acumen, simple customer and other related data into marketing campaign deliverables for messages to customers and prospects. Develops simple campaign data and lists to...

  • Senior Database Administrator

    3 weeks ago

    Glendale, California, United States Public Storage Full time

    Company Description With more than 2,600 locations nationwide, Public Storage is the leader in the self-storage industry, and given our number of tenants, we may very well be the world's largest landlord. We've experienced unprecedented growth over the past four decades, and it's in no small part due to the dedicated team that has helped us become an S&P 500...

  • Manager, Digital Marketing

    3 weeks ago

    Glendale, United States Children's Hospital Los Angeles Full time

    Location/Org Data : Introduction: **NATIONAL LEADERS IN PEDIATRIC CARE** Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California. Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year....

  • Marketing Assistant

    3 weeks ago

    Glendale, United States Vasquez + Company LLP Full time

    ABOUT THE FIRMVasquez + Company LLP is a full-service accounting and business advisory firm established in 1969, with more than 50 years of experience in audits of various organizations, and ranked among the top 1% of accounting firms by the AICPA. Vasquez serves a wide variety of clients in California through offices located in Los Angeles, Fresno,...

  • Marketing Assistant

    1 month ago

    Glendale, United States Vasquez + Company LLP Full time

    ABOUT THE FIRMVasquez + Company LLP is a full-service accounting and business advisory firm established in 1969, with more than 50 years of experience in audits of various organizations, and ranked among the top 1% of accounting firms by the AICPA. Vasquez serves a wide variety of clients in California through offices located in Los Angeles, Fresno,...

  • Marketing Manager

    3 weeks ago

    Glendale, United States Lawyers for Justice, PC Full time

    Responsibilities:Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best...

  • Email Marketing Manager

    1 week ago

    Glendale, United States Gabtech Global, LLC Full time

    Job Description **PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*** JOB TITLE: EMAIL MARKETING MANAGER (WFH/Remote) RATE: PHP 297.619 per hour + unlimited incentives per lead generated Work Type: Remote/WFH, Full-time Reporting to: Head of Sales Working Hours: TBD (usually US hrs Night shift) Job Role & Responsibilities: We are seeking an Email...

  • Marketing and Sales Manager

    1 month ago

    Glendale, United States Alpha Knet Inc Full time

    We are looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand Awareness. Our Marketing and Sales Manager opportunity is perfect for someone entry-level who...

  • Email Marketing Manager

    6 days ago

    Glendale, United States Gabtech Global, LLC Full time

    Job Description **PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*** JOB TITLE: EMAIL MARKETING MANAGER (WFH/Remote) RATE: PHP 297.619 per hour + unlimited incentives per lead generated Work Type: Remote/WFH, Full-time Reporting to: Head of Sales Working Hours: TBD (usually US hrs Night shift) Job Role & Responsibilities: We are seeking an Email...

  • Manager, Integrated Marketing

    3 weeks ago

    Glendale, United States Children's Hospital Los Angeles Full time

    Location/Org Data : Introduction: **NATIONAL LEADERS IN PEDIATRIC CARE** Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California. Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year....

  • Marketing Production Manager

    4 weeks ago

    Glendale, United States Russell Tobin Full time

    Job DescriptionJob DescriptionJob Title: Marketing Production ManagerLocation: Glendale, AZ (remote)Contract Duration: 4 Months (W2 Contract)Pay Range: $50 - $60 / hourJob Description:We are seeking a highly skilled Marketing Production Manager to lead and manage the execution of complex marketing campaigns. This role involves close collaboration with...

  • Marketing Production Manager

    4 weeks ago

    Glendale, United States Russell Tobin Full time

    Job DescriptionJob DescriptionJob Title: Marketing Production ManagerLocation: Glendale, AZContract Duration: 4 Months (W2 Contract)Pay Range: $50 - $60 / hourJob Description:We are seeking a highly skilled Marketing Production Manager to lead and manage the execution of complex marketing campaigns. This role involves close collaboration with agencies and...

  • Marketing Production Manager

    4 weeks ago

    Glendale, United States CSAA Insurance Group Full time

    A #remote contractor-position for a Marketing Production Manager is open at CSAA Insurance Group! CSAA Insurance Group, a AAA insurer, offers automobile, homeowners and other personal lines of insurance to AAA Members through AAA clubs in 23 states and the District of Columbia. Founded in 1914, we have been rated “A” or better by A.M. Best for more...

  • Manager, Digital Marketing

    3 weeks ago

    Glendale, Arizona, United States Children's Hospital Los Angeles Full time

    Location/Org Data :Introduction:NATIONAL LEADERS IN PEDIATRIC CARERanked among the top 10 pediatric hospitals in the nation, Children's Hospital Los Angeles (CHLA) provides the best care for kids in California.Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From...

  • Regional Marketing Manager

    1 month ago

    Glendale, United States Dine Brands Full time

    The Flip'd Marketing Manager is a new and critical role for IHOP. Flip'd is a new fast casual brand that IHOP has recently introduced. Flip'd is a critical component to the development and growth strategy for the brand. This hands-on manager will support and manage brand, menu, promotional and local marketing, digital including website and app,...

  • Manager, Marketing

    4 weeks ago

    Glendale, United States Consumer Products Games & Publishing Full time

    **About the Role & Team**: At Disney Consumer Products (DCP), we are the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products - from toys to t-shirts, apps, books, console games and more. How would you like to be responsible for both leading brand and product marketing campaigns...

  • Email Marketing Manager

    2 weeks ago

    Glendale, United States HJW Executive Search LLC Full time

    We are working with a growing SaaS Tech company who is looking for Email Deliverability Analyst You will be monitoring email deliverability, analyzing email campaigns, and implementing strategies to improve email deliverability rates. 1. Email Deliverability Monitoring: 2. Data Analysis of email campaigns 3. Spam Compliance: - Ensure email marketing...

  • Email Marketing Manager

    1 month ago

    Glendale, United States HJW Executive Search LLC Full time

    We are working with a growing SaaS Tech company who is looking for Email Deliverability AnalystYou will be monitoring email deliverability, analyzing email campaigns, and implementing strategies to improve email deliverability rates.1. Email Deliverability Monitoring:2. Data Analysis of email campaigns3. Spam Compliance:- Ensure email marketing practices...