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Marketing Manager

1 month ago

Brooklyn, United States Anchor Group Full time

This position is a key member of the Homecare Corporate Accounts Marketing team. The Marketing Professional should have experience and a history of building and maintaining corporate relationships in the Home Care Industry. This individual must gain a comprehensive and deep understanding of the professional and consumer community to increase the referral of qualified clients to the company and identify resources with which the branch can partner to provide optimum client service and care.

The position includes but is not limited to the following responsibilities:

- Analyze the professional market; identifies, profile, and prioritizes potential referral sources that can meet branch growth goals.
- Develop strong relationships with community and professional organizations to create a consistent network that will generate the necessary inquiries and admissions
- Establish relationships with corporate human resources and benefits department
- Develop relationships with hospitals, nursing homes, and rehabilitation centers
- Meet goals for required activities and company sales standards
- Educate referrals source contacts on company services and provides feedback to the company on product needs
- Respond to inquiries and consults with prospects about how company services can address their needs and expectations to engage them as clients
- Meet clients’ care needs as well as customer expectations
- Develop and executes a marketing plan in keeping with the branch budget. The plan should include presentations, sponsorship, educational and social events for professionals and consumers.
- Innovate and creates initiatives to enhance the company’s reputation
- Perform any other activities as directed by the management

**Required Qualifications**
- Minimum of two years’ outside sales or liaison experience in the health care industry
- Experience working with various health care partners and an understanding of the overall health care industry
- Account management style sales experience
- Prior experience calling on hospital social workers/case managers
- Self-driven approach and personal accountability
- Track record of team collaboration
- Solid community and professional contacts within the geographic market
- Record of superior customer service in a high-end service business
- Enthusiastic, positive thinking, and effective communicator
- Proven record of effectiveness in relationship-development sales
- Strong computer skills
- Valid Driver’s License & have access to a car.

**Preferred Qualifications**
- Associate degree in marketing or other business-related fields. A bachelor's degree is preferred.
- Consultative-type sales approach and experience
- Veteran
- Individual with Experience with FQHC, Hospitals, and Care Management Organizations
- Experience in Private Duty Home Care sales, HMO, Private insurance
- Proven track record of meeting with patients/families and achieving sales goals

Pay: $75,000.00 - $85,000.00 per year

**Benefits**:

- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- Home Care: 2 years (required)
- Health Care: 3 years (preferred)

**Language**:

- Spanish, Haitian Creole (required)

Work Location: Multiple locations

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