Digital Growth Merchant Lead

3 weeks ago

New York, United States U.S. Bank National Association Full time

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

The Digital Growth Merchant Lead supports the success of the digital channel in driving customer acquisition and retention of the U.S. Bank brand. This role will facilitate in owning the voice of the customer across all of merchant for SMB, ensuring that our ideal customer profile is embedded into product and marketing roadmaps for the right customer growth strategy.

They will help drive lead generation within the business and improve sales performance and efficiency by identifying areas of challenges and opportunity across the sales funnel. They will assist in leading the sales team who tackle the digital targets, go-to-market strategy and initiatives related to meeting our goals. They will collaborate with key stakeholders across the business to improve our digital flows, increase our lead numbers and build conversion.

**Key Responsibilities**
- Execute strategic business plans for digital prospecting, recruitment and onboarding, and servicing of business banking customers.
- Partner with the Marketing team to design and execute marketing initiatives that attract business banking prospects to U.S. Bank
- Design the right go-to-market messages for our target customer segment and product suite
- Align with Product, Operations, and Marketing to execute on growth strategies as well as help report on performance and identify areas of improvement
- Partner with product leaders across U.S. bank to design and implement solutions/packages that optimize customer lifetime value for business banking customers
- Optimize the experience for prospects and customers at every stage in the sales funnel and customer lifecycle
- Help develop segment-specific strategies (e.g., healthcare, retail, services)
- Assist in planning and coordinating of budgets in accordance with organization goals

**Basic Qualifications**
- Master's degree, or equivalent work experience
- 10 or more years of experience in project management activities
- Two or more years of managerial experience

**Preferred Skills/Experience**
- Well - rounded business development experience with a focus on digital; financial industry preferred; global experience preferred
- Excellent knowledge of the tools and methodologies of digital recruitment, acquisition, and retention of customers
- Strong knowledge of industry and footprint in which we operate
- Proven engagement skills using considerable tact, diplomacy, and people skills
- Outstanding written and oral communication skills
- Self-starter capable of working independently
- Ability to thrive in a fast-paced, high - pressure environment

**_ Location: New York, NY or Atlanta, GA _**

**_The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside of the location for the other days. _**

**Benefits**:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

**EEO is the Law**

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified appl

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