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Brand Manager, Small Animal

4 months ago

Franklin, United States Central Garden & Pet Full time

**Description**

Are you ready to make an impact and take on a new job that provides a platform to grow yourself and your career with a growing brand?

Central Garden & Pet is searching for a **Brand Manager** to join the Small Animal team in our Central Specialty Pet business unit located in Franklin, WI (metro Milwaukee). Flexible hybrid work schedule is offered.

The Brand Manager, Small Animal is a knowledgeable marketer responsible for implementing strategic plans and integrated marketing plans for the Small Animal business to satisfy overall business objectives. The Brand Manager leads effective management and execution of growth plans, including pricing, new products, and packaging improvement. The Brand Manager takes complete ownership of all marketing efforts and activities, champions projects and leads cross-functional teams to ensure implementation. In this position you will evaluate category trends, market data, business results and internal financials to conduct thorough analysis and develop insight-based action plans. In addition, the Brand Manager will manage the day-to-day operations of the assigned product portfolio, including the different aspects of the product life cycle. This role focuses primarily on base business management versus new product development. The Brand Manager, Small Animal also plays a fundamental role leading our demand creation plans and go-to
- market activities to achieve the brand's business objectives. Scope ranges from marketing strategy planning to development and execution of our integrated marketing communication programs aimed at building brand equity, strong omni-channel consumer engagement and profitable growth. This marketing leader is results oriented and an adept problem solver with proven ability to be comfortable with ambiguous situations while leading, collaborating with, and influencing cross functional teams to align resource priorities with the brand vision.

**MEASURES OF SUCCESS**
- Analyze business trends in both revenue and retail dollars to optimize pricing, products, merchandising and assortment.
- Drive achievement of annual business objective goals of revenue, profit, and share growth.
- Provide thought leadership and support development and execute annual and long-range business plan, including solid analyses that deliver overall plan recommendations.
- Manage project timelines, problem solve, anticipate deviations from plan, and proactively identify and recommend solutions.
- Identify market trends and consumer insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new product concepts & development briefs to initiate projects.
- Plan and coordinate new product launches from concept to market, including product development, packaging development, volume forecasting, pricing and sales communications.
- Provide consumer
- and customer-insight-driven selling proposition to enable successful field sales execution.
- Lead implementation and optimization of omni-channel marketing communication tactical programs, with primary focus on digital and social media.
- Evaluate marketing programs based on financial impact, consumer engagement and brand equity metrics. Monitor and optimize digital marketing plans based on key metric results.
- Lead cross-functional teams, including, but not limited to Sales, R&D, Operations, Purchasing, Finance, Agency, and Legal to champion projects.
- Act as an advocate for a positive work environment

**IDEAL CANDIDATE ATTRIBUTES**
- Bachelor's degree in marketing or related business field (required)
- 3-5 years of marketing of consumer-packaged goods or brand / product management experience (required)
- Previous pet industry experience a plus
- Exceptional project management and problem-solving skills.
- Consumer-centricity and passion for Marketing.
- Experience leading and influencing cross-functional teams.
- Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings.
- Experience presenting to management and sales organizations.
- Strong communication skills; written, oral and formal presentation.
- Self-motivator able to deliver satisfactory work under limited supervision.

**WORKING CONDITIONS**:
Combination of office and plant environment; safety glasses and steel toe shoes may be required on an intermittent basis. Hours will generally be regular business hours (on each respective shift) and average at least 40 hours a week. There may be some variation in work hours due to training schedules, overtime, special projects, deadlines, and other concerns. Hybrid work schedule offered; Minimum 1 day work from home. Ability to travel if required 5%

**ABOUT US**:
**We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any