CRM Marketing Manager
2 weeks ago
Crandall Associates is an executive search firm conducting a search for a _**CRM Marketing Manager**_ in Westchester County NY (Must work onsite daily).
**Responsibilities**:
- Identify areas for optimization and propose data-driven solutions to enhance campaign outcomes. Identify potential new markets and customer segments.
- Partner with stakeholders during the monthly campaign cycle to develop and translate testing strategies into campaign development, adhering to best-in-class direct marketing practices that support statistically significant results.
- Develop accurate data specifications and campaign requirements, A/B and multi-variant test panels, customer and prospect segmentation that drives optimal performance based KPI's. Manage data file execution and delivery with Unica developers in a way that ensures quality and adherence to schedules
- Monitor campaign performance to inform future campaign strategies. Prepare test and campaign results and share with stakeholders. Provide recommendations based on proven results.
- Manage planning including annual volumes, response curves and Operating Plans. Assist in budget planning and allocation for marketing initiatives.
**Qualifications**:
- Bachelor's Degree In a related discipline and equivalent work experience.
- 7+ years direct to consumer Omni-channel marketing experience managing monthly, multi product direct mail and marketing operations with a record of driving results with marketing innovation/growth.
- Deep experience in developing data/mailing list selections, multi-variant test panels, and the ability to analyze results and turn insights into action.
- Experience working with suppliers and schedules.
Pay: $120,000.00 - $150,000.00 per year
**Benefits**:
- 401(k)
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
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