Marketing Representative
1 month ago
**Job Duties**:
- Develop, initiate, and manage marketing plans and campaigns
- Respond to customer inquiries of ATP products and resources
- Develop relationships with key customers to maintain/increase customer retention
- Identify and follow up with new prospects resulting from various marketing initiatives
- Research and present new marketing ideas to drive ATP sales growth
- Conduct onboarding activities for instructors to assure high customer satisfaction
- Analyze competitor’s products and identify differentiation that would increase ATP sales
- Track ROI of marketing efforts based on data and analytics
- Review and qualify inbound requests for product samples
- Other related duties as assigned
**Skills and Abilities**:
- High level of interpersonal skills to effectively work with others
- Excellent communication and presentation skills
- Proficient with CRM systems and digital marketing platforms
- Possess the ability to articulate technical concepts in easy-to-understand terms for our customers
- Strong quantitative, analytical, and strategic thinking skills
- Excellent organizational skills and attention to detail
- Ability to adapt to changing circumstances and resolve scheduling conflicts
- Proficient with Microsoft® (specifically Excel, Word, and PowerPoint). HubSpot is a plus.
- Ability to juggle multiple tasks and meet deadlines in a team-oriented environment
- Desire to learn, grow and build something new within an organization with over 120 years of publishing experience
**Working Conditions**:
- Office environment with tasks executed on a networked computer workstation. May be required to work extra hours and weekends as needed.
- Travel is required
**Education/Training/Experience**:
- Bachelor’s degree or 3-5 years in trade show marketing, sales, or business administration, and/or related field
- Previous trade show attendance
- Marketing and/or sales experience in educational publishing preferred
Remote or Hybrid schedules are not available. Relocation assistance is not available.
Pay: $50,000.00 - $80,000.00 per year
**Benefits**:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Work Location: In person
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