Launch Specialist

2 weeks ago


Houston, United States Patscoglass Full time

Patsco Windshield Repair is seeking a Product Launch Specialist to join our team in Houston, Texas. As a Product Launch Specialist, you will play a crucial role in planning, executing, and monitoring the successful launch of our Patsco Windshield Repair Patch. You will work closely with cross-functional teams to ensure that our products are introduced to the market effectively and generate positive customer engagement.

**Key Responsibilities**:

- Develop Product Launch Strategies:

- Collaborate with marketing, sales, and product development teams to define product launch goals, objectives, and timelines.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Create comprehensive product launch plans, including target audience identification and messaging strategies.
- Facilitate communication and alignment among team members to ensure everyone is on the same page regarding launch activities and goals.
- Marketing Campaigns:

- Develop and oversee marketing campaigns to promote new products and services.
- Create content and collateral such as brochures, videos, press releases, and social media posts.
- Monitor campaign performance and adjust strategies as needed to maximize reach and impact.
- Provide training to internal teams, including sales and customer support, to ensure they are well-informed about the new products and services.
- Market Analysis and Feedback:

- Collect and analyze customer feedback, market trends, and sales data to make data-driven recommendations for product improvements and future launches.
- Stay up-to-date with industry trends and competitor activities to identify market opportunities.
- Prepare reports and presentations summarizing launch results and suggesting improvements for future launches.

**Requirements**:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in product launch management or marketing, preferably in the automotive or repair industry.

Pay: $20.00 - $26.50 per hour

Schedule:

- 8 hour shift

**Experience**:

- Social media marketing: 2 years (preferred)
- B2B marketing: 3 years (required)

Work Location: In person


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