Account Executive, Modern Day Marine
2 weeks ago
Overview:
Emerald is seeking an Account Executive to drive revenue in sponsorships and exhibit revenue for Modern Day Marnie. Modern Day Marine is the largest military equipment, systems, services and technology exposition exclusively targeted to Marines and the Corps. The show hosts more than 300 exhibitors displaying the latest warfighting innovations and technology, breifings from influential Marines and DoD personnel.
The Account Executive is responsible for managing a portfolio of existing customers, grow the customer base through net new sales, as well as up-sell and cross-sell beyond exhibit space (including and not limited to sponsorships and other non-booth products for [SHOW NAME]). Responsibilities also include sales prospecting, managing customer service inquiries from exhibitors, sponsors, advertisers, etc., and providing other support to the event team as needed.
This position can be performed from any of our US-based offices or remotely from anywhere within the US.
**Responsibilities**:
- Execute and implement sales strategies to maximize exhibit space and sponsorship sales via face-to-face visits, telephone calls and electronic communications to meet new business and retention revenue goals of a territory ~$6M.
- Identify new products, trends, markets and opportunities to increase revenue or attendance where appropriate; provide consistent communication to management, team, and clients regarding challenges and opportunities
- Build strong relationships with influential and/or advocate accounts
- Maintain established customer base while identifying new customers through prospecting and timely fulfillment of customer requests
- Manage allocation of booth space, sponsorship, and floor plan changes as needed
- Effectively use Salesforce CRM to monitor growth and performance, including maintaining customer details and creating accurate forecasts
- Support customers in the development of their show goals and objectives
- Deliver proposals fitting the business and ROI needs of the customer to secure their business
- Assist customers and arrange payment terms in accordance with established guidelines
- Continuously analyze the industry and needs of current clients and work with leadership to propose programs that meet those needs
- Attend competitive or industry related events
- Have pan-Emerald mindset and be a collaborative partner with other Emerald brands (i.e. pass leads to other appropriate brands)
Qualifications:
- Experience in B2B sales, with a strong preference but not limited to tradeshow or media sales
- Experience and/or knowledge of Military or Marine Corp industries is a plus, but not required
- Demonstrated ability to build strategic relationships with customers, partners, and key attendees while consistently identifying new leads
- Strong sales/negotiation skills with a proven track record with targeting appropriate prospects and closing sales while effectively building relationships
- Strong knowledge of MS Office programs, Salesforce or a similar CRM. A2Z knowledge a plus.
- Strong research skills, with the ability to analyze and present data
- Ability to travel sup to 25% of the year
**ABOUT EMERALD**-
**COMPENSATION & BENEFITS**
- Target Compensation: $70,000-$90,000 (Sales Incentive Eligible)-
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.
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