Vice President of Marketing

2 weeks ago

Orlando, United States Boys & Girls Clubs of Central Florida Full time

**TITLE**:Vice President of Marketing & Community Relations**

**PERFORMANCE** **PROFILE SOURCE: Management Professional**

**DEPARTMENT: Marketing**

**REPORTS TO**:CEO**

**FLSA Status**:Exempt Non-Exempt**

***:
The Vice President of Marketing & Community Relations at Boys and Girls Clubs of Central Florida (BGCCF) is a key member of the Leadership Team, reporting to the CEO and working closely with various program departments and Club Teams. This strategic role is essential for driving BGCCF's marketing, branding, community engagement, and advocacy efforts to support the organization's mission and long-term objectives. The VP is responsible for developing and executing innovative marketing strategies that increase BGCCF's visibility, strengthen its brand identity, and build strong community connections. This role includes overseeing all aspects of brand management, communications, and public relations initiatives. The VP will ensure consistent and impactful marketing standards across the organization, leading the Marketing and Community Engagement team to deliver high-quality, mission-aligned campaigns. By fostering strategic partnerships and leveraging community resources, the VP will enhance BGCCF's presence and influence in the community, contributing to the organization's overall success.

**Leadership**
- Organization Positioning and Messaging: Contribute to the development of BGCCF's marketing and public relations strategies. Collaborate with key internal stakeholders on crafting messaging, social media content, op-eds, statements, and briefing documents for executives, ensuring alignment with brand reputation strategies and community priority initiatives.
- Executive Preparation and Communication: Prepare BGCCF CEO and Leaders for events and media engagements. Serve as a primary communications point of contact, acting as a conduit between senior leadership and internal teams. Craft and disseminate regular updates for the Marketing department and multiple stakeholders, including the CEO and advisory board.
- Communications Strategy and Oversight: Oversee organization communications efforts, including developing and implementing functional strategies for the communications department, graphic design, and other related areas. Ensure alignment with organizational objectives and support amplification opportunities for major communications campaigns and initiatives.
- Project Management and Collaboration: Provide oversight of project management on related projects and initiatives across the organization to ensure cohesive collaboration and communication between departments and leadership. Collaborate with Executive, Operations, Events, Technology, and Development teams to execute campaigns and initiatives focused on members, stakeholders, and funder engagement.

**Strategic Planning**
- Operational Strategic Planning: Contribute to operational strategic planning, identifying opportunities to promote Club services, programs, and activities.
- Marketing and PR Improvement: Identify and evaluate opportunities to improve Club marketing and public relations activities.
- Market Research and Optimization: Conduct market research and peer benchmarking to identify opportunities for improvement in marketing and public relations.
- Evaluation and Reporting: Develop and maintain systems to measure the goals and objectives of marketing activities, reporting progress to the CEO.

**Resource Development**
- Financial Support Campaigns: Increase membership and build the Club's base of support through marketing and public relations campaigns.
- Event Promotion: Oversee the design and promotion of special events to raise awareness of Club activities and engage community support.
- Collaborative Fundraising: Work with the Development Team to promote and implement fundraising campaigns across digital channels, focusing on donor engagement and revenue support.
- Brand Partnerships: Coordinate with Brand Partnerships to execute campaigns that raise funds and engage supporters, ensuring alignment with BGCCF's mission.

**Resource Management**
- Budget Control: Manage marketing and public relations expenditures against budget. Ensure timely, cost-effective delivery of products and services by vendors and consultants.
- Procedures and Formats: Establish and maintain procedures and formats for marketing and public relations materials.

**Partnership Development**
- Fundraising Campaigns: Collaborate with the Development Team to create and implement fundraising campaigns across digital channels, focusing on welcoming new donors and engaging existing donors.
- Performance Tracking: Track key performance indicators, maximizing return on investment and solving problems creatively. Provide updates and insights to the leadership team.
- Market Research: Conduct research and benchmarking to support the Development Team, identifying opportunities for donor engagement and fundraising improvements.

**Marketing and Public Relations**
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