Paid Search Specialist- Hybrid
2 weeks ago
**Paid Search Specialist**
- Media Works is looking for a Paid Search Specialist with 1-3 years’ experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 30 years, serving a diverse client list._
**Position Summary**:
**Position Requirements/Responsibilities**:
- Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting.
- Perform weekly diagnostic to ensure data is complete and accurate for SEM.
- Coordinate with account teams on flow charts updates and media pacing.
- Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
- Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.
- Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
- Work with Media Works Tech to implement tagging strategy and ongoing QA.
- Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing.
- Lend insight into the optimization of client landing pages and the customer journey.
- Collaborate cross team and provide support for other areas of marketing as needed.
- Creating and managing SEM templates used across the agency.
- Remain connected to Google to keep clients aware of SEM developments and trends.
- Oversee necessary ad copy writing as requested by clients.
- Develop relationship with agency google rep and push updates and information to agency teams.
**SKILLS**:
Microsoft Word, Excel, and Power Point
Certifications: Google Ads, Google Analytics
Proficient with reporting and analytics tools
Datorama experience a plus
E-commerce experience a plus
Public speaking and presentation experience
- Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment._
Pay: $55,000.00 - $65,000.00 per year
**Benefits**:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
**Experience**:
- Google Ads: 2 years (required)
- Keyword research: 2 years (required)
Work Location: Hybrid remote in Baltimore, MD 21209
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