Director, Engagement Strategy

3 weeks ago

Philadelphia, United States Digitas Health Full time

**Company Description**
Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach.

We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs.

Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands.

Director, Engagement Strategy, your comprehensive media and marketing expertise will be essential to providing strategic thought leadership on key client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

- Drive key business objectives by developing robust digital experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefining communications and lead nurturing opportunities.
- Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect
- Analyzing how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life.
- Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life
- Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
- Helping to develop our future digital strategists by demonstrating how today’s approaches become opportunities to evolve into tomorrow’s new best practices

**Qualifications**
This pivotal role requires a depth of expertise (7-10 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity - which means you are:

- A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc)
- Successful track record within the Pharma marketing space a must.
- A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
- A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative
- collaboration with all levels of the agency and its partners that will drive growth
- A true collaborator that has worked on large scale projects across multiple digital properties - the true dot connector
- An approachable manager with a solid track record of team oversight looking to further develop their management skillset. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

**Additional Information**:

- All your information will be kept confidential according to EEO guidelines._

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