Dir. Integrated Marketing

2 weeks ago

Phoenix, United States LESLIES POOLMART INC Full time

**DIVE IN TO A NEW CAREER WITH LESLIE'S**:
Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000+ retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's.

**Job Overview**:
We are in the process of modernizing our integrated marketing capabilities. We are looking for an **Integrated Marketing Director** to join us on that journey. This key role reports directly to Leslie’s VP of Brand Marketing. If you are a highly motivated integrated marketing leader and appreciate the challenges and rewards of building and executing successful campaign-based omnichannel marketing programs, then you will thrive in this position
- Ability to envision, develop and implement integrated marketing programs that drive long-term growth for Leslie’s. Strategize and execute campaigns that speak to brand, direct, digital, and content marketing channels while seeking ways to differentiate and innovate with fresh ideas.

***Responsibilities**:

- Ability to develop integrated marketing campaigns and go-to-market strategies, from brief and ideation to content creation to execution, with a focus on digital-forward strategies and tactics to meet business objectives.
- Envision, plan and implement unique and robust omni-channel, consumer insight-led marketing initiatives to improve customer engagement, differentiate the brand, and drive sales.
- Track campaign performance working closely with analytics team to provide data-backed insights to optimize campaigns and find new areas of opportunity based on best practices and shared learnings.
- Understand and recommend integrated marketing opportunities with the greatest ROI that achieve business goals and objectives.
- Collaborate with internal stakeholders to drive key partnerships to consistently, leverage alignment within all integrated marketing channels to improve business outcomes.
- Oversee marketing content development and execution in collaboration with internal teams and external agency and digital media partners.
- Lead a team of professionals of differing experience levels and establish an open, inclusive, positive and results-driven culture of excellence based on curiosity, learning and mutual respect.
- Prepare presentations and clearly communicate findings, updates, plans, and results from initiatives, to senior leaders (VP, SVP, EVP), management and the broader organization
- Leverage a complex marketing mix across the customers’ journey
- Using customer and marketing insight create integrated marketing plans that support and mesh with new customer acquisition, retention and win-back, initiatives.
- Evangelize integrated marketing programs within the organization
- Demonstrate a willingness to take well-measured risks

**Qualifications**:

- 10+ years of marketing experience, BA/BS degree in marketing, MBA preferred
- 7+ years of experience, developing integrated marketing plans
- Proven track record of successfully leading omni-channel and integrated marketing programs and translating brand initiatives to the bottom line
- Working knowledge of digital media and demand generation channels (digital marketing, digital media, SEO, display advertising, paid social, video advertising, media planning, web and marketing analytics)
- Strong leadership skills and the ability to collaborate effectively at all levels to meet business goals
- Exceptional organizational, planning, and project/program management skills
- The ability to creatively resolve issues, understanding business constraints of resources, budgets, and timelines, while remaining adaptable and flexible
- Must be solution-oriented with excellent time management skills and the ability to multitask in a fast-paced environment
- Team player with a positive attitude and great work ethic
- Hands on style of working, willing to roll up sleeves and work with teams versus delegating to others
- Ability to thrive in a frugal, fast paced environment while prioritizing tasks and meeting timelines with mínimal oversight
- Must have experience managing direct reports
- A test & learn mentality
- Excellent communication, collaboration, and planning skills
- Loyalty program experience a plus
- A sense of humor, a positive attitude and adaptability

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