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Marketing Data Analyst
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Job Description SummaryUnder direction of the Senior AVP, Marketing & User-Experience, this role will provide data analysis for the Redstone marketing team. Analysis to include campaign impact, market segmentation recommendations, persona development, and presents findings in user-friendly reports and dashboards. Collaborates across the organization to ensure clarity and consistency of analysis and reporting efforts.
**Job Description**:
ESSENTIAL DUTIES AND RESPONSIBILITIES- Provides data analysis to support project and business goals utilizing a wide source of data, including but not limited to; campaign and marketing analytic data, external and other internal data.- Assists in managing and designing the reporting environment, including data sources, security, and metadata. Develop a structure and replicable reporting methodologies to ensure consistency of analysis and reporting.- Supports initiatives for data integrity and normalization. Assesses data cleanliness, ensuring accuracy, completeness, reliability, relevance and timeliness.- Processes confidential data and information according to strict guidelines, ensuring compliance with rules and regulations.- Analyzes marketing program opportunities and outcomes to increase business unit market segment. Utilizes data to measure and forecast for future potential marketing programs.- Works cross functionally with Data Science, Innovations, and other areas, to develop shared solutions and identify and solve where inconsistencies are identified.- Identifies and maximizes opportunities to utilize computer systems and resources to collect data regarding services or program business processes, utilizing internal and external data sources, integrated data consolidation platforms and data visualization software.- Manages project deadlines and ensures that assigned work is completed on time and within budget. Actively drives the daily operations of project tracking, scheduling, and information sharing for a high volume and broad variety of projects.- Executes best practices around the customer-use experience and utilizes data to drive user engagement and increased responses.
Company Wide Expectations- Maintains a professional image and demeanor at all times, consistently demonstrating Credit Union RISE Values and adhering to the Code of Ethics.- Delivers friendly, caring service to internal and external members.- Complies with all applicable State, Federal and NCUA rules and regulations and all Credit Union policies and procedures.- Follow all physical and online security procedures and maintain strict confidentiality of all member information.- Completes all required regulatory and compliance training and maintains required knowledge of Credit Union products and services.- Works scheduled hours and maintains punctuality.- Performs other related duties as assigned or requested.
EDUCATION/EXPERIENCE
Minimum Qualifications
To perform this job satisfactorily, an employee must be able to carry out each essential duty competently. The requirements listed below are representative of the education, experience, skills and abilities required.
An equivalent combination of education and experience may be considered.
Education Requirements- Required - 4 Year / Bachelors Degree - Data Science, Marketing Automation, Analytics or closely related field.
Experience Requirement- Required - 1 Year - Responsible business domain experience in data analytics - analytical experience in marketing preferred.- Required - 1 Year - Experience with various data/analytical tools (e.g. SQL, Data Lake, PowerBI, Incorta, Google Analytics, Adobe Analytics).- Preferred - Experience with programming languages,(e.g. Python, Scala) for data cleaning and data analysis.- Preferred - Working knowledge on visualization tools like Google Data Studio.- Preferred - Familiarity with marketing and business automation.- Preferred - Understanding of A/B testing and performance optimization.
SKILLS/ABILITIES- Communicate in a professional manner and deliver information clearly and effectively. Actively listen to questions, opinions and ideas of others. Use tact and diplomacy in sensitive and confidential situations.- Strong analytical skills and the ability to work with large data sets, with a driving curiosity to identify, formulate, and solve problems.- Comfortable deriving business implications from data/analyses and making recommendations for business action-even in the absence of complete information.- Desire and ability to continuously learn new analytical methods and tools in order to have increasing impact on business results.- Provide guidance in the resolution of complex problems utilizing advanced knowledge and experience within areas of responsibility.- Promote and foster excellent member service and teamwork throughout department in a collaborative and goal-oriented environment- Use correct English including spelling, grammar and punctuation.- Understand and follow written and oral instructio
