Specialist-marketing & Digital Media

1 week ago

Philadelphia, United States Eastern State Penitentiary Historic Site Inc Full time

**Job Title**:Specialist, Marketing & Digital Media

**Job Type**:Exempt

**Department**:Administration

**Reports To**: Sr. Director of Marketing & Communications

**Effective Date**:April 2024

**Position Summary**:
Eastern State Penitentiary Historic Site (ESPHS) seeks a creative, passionate, and engaging marketing communications professional to join its team. The position of Specialist, Marketing & Digital Media is full-time and reports to the Sr. Director of Marketing & Communications.

**Key Responsibilities**:
**Marketing Communications**:

- Executes the organization’s trade advertising and influencer marketing programs. Negotiates agreement terms and ensures proper execution and reporting.
- Develops cross-promotions with other museums and cultural institutions
- Manages the assembly and deployment of direct mail campaigns
- Promotes public programs and special events through various channels, including social media, online events calendars, a network of community partners, and others

**Digital Media**:

- Website content administration: performs basic text and multimedia edits for easternstate.org, working collaboratively with multiple departments on content and proper approvals. Ensures consistent messaging, brand identity, and style guidelines, as well as proper spelling and grammar.
- Social media management: develops content, responds to questions and comments, and manages the master schedule across all platforms. Monitors the overall messaging and frequency, as well as proper spelling and grammar. Compiles monthly social media performance reports and shares findings and recommendations. Manages all aspects of social media livestreaming, including equipment setup and maintenance, live viewer engagement, coordination with talent/speakers, coordinating rehearsals, and reporting results.
- Photography: documents tours, programs, events, and initiatives for use on web and social media, and in various other forms
- Videography: films, produces, and edits video content for programmatic and promotional purposes
- Graphic design: produces infographics, social media graphics, reports, presentations, video graphics, and other design collateral using Canva Pro

**Administrative**:

- Participates in long
- and short-term marketing planning meetings and other relevant discussions
- Maintains marketing contacts database, ensuring information is current and comprehensive
- Other duties as assigned.

**Skills/Abilities**
- Exemplary writing skills are a must.
- Must be highly organized, flexible, collaborative, a fast-learner, and able to focus and multitask in a fast-paced work environment.
- Ability to prioritize multiple projects in a busy environment with a high level of attention to detail, balancing and satisfying competing deadlines and personalities, maintaining professionalism under pressure and in sensitive situations.
- Ability to exercise a high level of discretion and confidentiality (in interactions with both internal and external people).
- Have an appreciation for historic sites, history, museums, and criminal justice reform.

**Education & Experience**:

- Bachelor’s Degree in marketing, communications, graphic design, or related field required.
- Some professional marketing, communications, or design experience preferred.
- Experience using social media and knowledge of social media best practices required.
- Some experience in photography and videography, if even informally, is ideal. Some graphic design experience preferred.

**Working Conditions**:
Typical schedule is Monday through Friday, 9:00 am - 5:00 pm, with some early mornings, evenings, and weekends as necessary. Option to work from home two days per week when appropriate to the needs of the job. Though most work is done in an office setting, some work is required on site. Eastern State Penitentiary is a stabilized ruin; working conditions on site are not always ideal.

**Salary and Benefits**:
Salary range of **$50,000 - $55,000 commensurate with experience.**

Benefits: Eastern State Penitentiary Historic Site offers a comprehensive benefit package including 401K, medical and dental benefits, life and disability insurance and a family-friendly work environment.

**About ESPHS**:
Eastern State Penitentiary Historic Site is a museum interpreting the legacy of American criminal justice reform from the site of the world’s first penitentiary. The facility pioneered the large-scale use of solitary confinement in the early 19th century and housed approximately 85,000 people during its 142 years of operation. The building itself was an architectural wonder: it had running water and central heat before the White House, and its revolutionary wagon-wheel design has been copied by more than 300 prisons around the globe. Although the prison now stands in ruin, its story remains relevant today.

Today, Eastern State Penitentiary attracts hundreds of thousands of guests from around the world each year to explore the site’s fascinatin

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