![Inolex, Inc.](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Specialist Ii
2 weeks ago
DUTIES AND RESPONSIBILITIES:
- Develop annual advertising calendar aligned with strategic corporate & product promotional activities globally and across multiple channels, and manage advertising spend. Manage all monthly deliverables.
- Maintain Inolex’s front end digital presence, including website, e-commerce site, and relationship with industry ingredient database partners.
- Collaborate with the marketing team to brainstorm creative ideas and strategies for engaging campaigns.
- Develop and schedule social media posts including working with creative designers and/or video agencies to create posts, copywriting captions, monitoring social media channels, and engaging with followers.
- Assist in conducting keyword research and optimizing website content for SEO.
- Manage and analyze digital marketing metrics to track advertising & website performance, identify areas for improvement, and provide direction for advertising spend.
- Track and analyze all lead generation initiatives to generate actionable insights, optimizations, and recommendations for future lead generating activities and campaigns.
- Foster relationships with media partners and stay updated on industry trends and best practices in digital marketing.
- Ability to build relationships with external partners and be able to professionally represent Inolex.
- Other activities as assigned by management
Required Skills/Abilities:
- Proven experience in activities related to marketing coordination?
- Excellent written, verbal, and editing skills?
- Demonstrated attention to detail?
- Strong organization skills
- Ability to prioritize and meet deadlines?
- Ability to work effectively both independently and in a team-oriented, collaborative environment?
- Ability to build collaborative relationships?
- Demonstrated analytical thinking?
- Demonstrated problem-solving skills and a proactive approach to tasks and challenges?
The Digital Marketing Specialist II will be responsible for executing a global omnichannel approach to advertising and product promotion. They will work with the marketing team to create and implement campaigns that enhance brand awareness, educate and inspire our customers, engage our customers, and generate leads. This role offers an excellent opportunity to gain hands-on experience in digital marketing while contributing to the growth of our organization.
This role will report to the Manager, Corporate Communications & Branding.
**This role may be located in Charlotte, NC or Philadelphia, PA
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