Principal Business Development

2 weeks ago

Irvine, United States Hoag Memorial Hospital Presbyterian Full time

**Salary Range**: $73.29 - $120.93 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.

**Primary Duties and Responsibilities**

The Principal Business Development & Strategic Partnerships is responsible for developing deep and sustainable relationships between HOI with the physicians of the Hoag community, as well as other key businesses as it relates to patient referrals and value-based care opportunities. The Principal identifies potential business partners for the purpose of care partnership agreements, playing an integral role in negotiations, logistics and implementation of the agreements to drive both volume and value to HOI. Acts as a key leader in HOI’s strategic business development efforts into new communities, as well as the implementation of an ambulatory services strategy. Serving as a critical link between the hospital and its affiliates, the principal is responsible for developing new relationships and strengthening existing relationships with physicians and other healthcare. The Principal markets and promotes HOI services and programs to physicians, physician medical groups, and other related referral sources to drive brand awareness and volume. Performs other duties as assigned.

**Business Development - HOI Enterprise**
- Executes business development and physician outreach efforts for HOI Enterprise, Clinically Integrated Network and Programs while supporting other services.
- Ensures that initiatives and projects are prioritized and aligned with business needs and strategy.
- Develops relationships with referral sources to obtain information relative to strengths and weaknesses of services/providers, therefore supporting volume of referrals. Prepares reports and reviews such reports with manager to identify any issues that need to be addressed.
- Responsible for identifying opportunities for referral volume.
- Strategically identify and sign potential tenants for the HOI Clinics in Tustin and Foothill Ranch. Create and execute targeted strategic business development, marketing, and PR plan for tenant groups in clinic(s). Oversee clinic management and operational issues.
- Coordinates and consults with Hoag Physician Outreach Specialists for alignment.

**Marketing/Strategic Partnerships/Market Data Analysis**
- Work with leadership to explore, frame, and operationalize partnership strategies for HOI
- Coordinate management of sponsorship agreements and provide support/guidance for HOI events.
- Website development/management consultants including new program/location development.
- Monitor and analyze market data for service lines. Make recommendations and coordinate interventions with physicians, medical groups, managers, administrators, and other staff.
- Leverage referral analytics to track and capture market share and analyze market data to identify opportunities and reduce market leakage.

**Customer Service/Patient Experience**
- Identify and address barriers for patient referrals and work with program directors to improve processes and patient experience. Follow up with physician practices to ensure satisfaction and secure future patient referrals.
- Facilitate miscellaneous physician requests to ensure satisfaction.

**Job Knowledge, Skills, and Competencies**
- **_Change Management _**- **Adapts to changes in the environment on a personal and workload basis. Facilitates constructive and positive change in a team, unit, or other work group, including in areas of innovation and new processes, technology and strategy.
- **_Conflict Resolution_** - Manages conflict, disagreement and discord among and between staff and work units, while recognizing and addressing sensitivities and stakeholder needs.
- **_Decision Making_** - **Knows when and what decisions should be made in a fast-paced, rapidly changing environment, and is able to act upon and put those decisions in place.
- **_Diversity_** - Demonstrates ability to work with a diverse group of people in a manner that enables them to reach their full potential, in pursuit of organizational objectives.
- **_Technology & Equipment Skills _**- Maintains knowledge of technology, tools, equipment and other devices in work area. Demonstrates competence in technology skills required for the role, as well as ability to learn and master new skills. For clinical position this includes equipment and devices pertinent to treatment, procedures and practice.
- **_Interpersonal Skills_** - **Listens to and understands what others are saying. Establishes effective working relationships with others, contributing to a climate of mutual respect and cooperation. Uses language to the situation. Demonstrates sensitivity and tact, understanding own effect on the motivation, attitudes and actions of others. Makes favorable first impressions.
- **_Job Knowledge_** - **Demonstrates full knowledge and understanding of concepts and procedures needed to be successful in the role, including knowledge

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