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Marketing Director
3 months ago
**General Purpose**:
This position is responsible for developing and maintaining a marketing program to identify referral sources, develop partnerships, and ultimately generate admissions.
**Qualifications**:
- Must have High School Diploma or equivalent. Experience in health care or clerical setting preferred, Degree in healthcare, marketing, public relations preferred.
- Must have knowledge of marketing fundamentals and technique.
- Must have knowledge of casework process; needs of geriatric residents; medical settings; social and health resources of community; and funding resources such as Medicare, Medicaid and private insurances.
- Must be sensitive to residents’ physical and psychosocial needs.
- Must have ability to follow oral and written instructions.
- Must be a self-motivated, creative and positive personality, who demonstrates willingness to learn new ideas and skills and is able to work as part of a team.
- Must possess patience, good organizational skills, and assertiveness and be a conscientious person.
- Must be able to handle emotionally stressful situations day in and day out, including, but not limited to death and dying.
- Must present a professional appearance. - Must be able to cooperate and work well with fellow employees.
- Must have the ability to make oral and written presentations to individuals and groups.
- Must be able to meet all local health regulations and pass pre/post-employment physical exam if required. This requirement also includes drug screening, criminal background investigation and reference inquiry.
- Must be flexible in working hours so that weekend or evening events may be provided.
**Duties and Responsibilities**:
1) Develops and maintains a marketing program to identify referral sources with the approval of the administrator.
2) Contacts physicians, their office staff, hospital discharge planners, community organizations, clergy, insurance companies, attorneys, to discuss facility capabilities and documents each such visit.
3) Contacts chairpersons of local groups (civic, senior citizens, etc.) regarding appearances at scheduled meetings.
4) Invites community groups to hold meetings in the facility, to tour the facility, and to volunteer at the facility.
5) Joins community groups as appropriate. Marketing Director
6) Attends committee meetings as assigned.
7) Take telephone inquiries, screens information needed and accepts reservations for resident admissions.
8) Conducts tours and pre-admission interviews with prospective residents and families and explains the services of the facility.
9) Confers with business office and Director of Nursing concerning admissions.
10) Participates in the admission process: including pre-admission assessment, rate negotiations, benefit verification, cost analysis, and reporting as needed.
11) Explains to resident or representative all required documentation needed for admission, explains contracts and other paperwork and obtains needed signatures.
12) Provides resident and/or responsible party with copies of admission documents included but not limited to Resident Rights Booklet, Notice of Privacy Practices, Advanced Directives Information, Admission and Financial Contracts.
13) Explains facility’s policies in reference to room rates, billing procedures, visiting policies.
14) Informs other departments of pending admissions and ensures room readiness for residents.
15) Maintains relationships with residents and families in order to facilitate early identification of potential problems. Maintains close relationships with other departments to appropriately resolve grievances.
16) Educates and assists residents in executing advanced directives/advanced care planning.
17) Ensure that mentally incapacitated residents have a designated health care decision maker to execute their rights.
18) Assists in referring residents and families to appropriate social service agencies when facility does not provide the service. Consult with Social Services Director as needed to accomplish this.
19) Attends facility meetings as required.
20) Keeps Administrator and Social Services Director informed and up to date on current status of significant resident/family issues.
21) Maintains communication with facility business office and medical records to ensure accurate census and payment of managed care residents.
23) Maintain a good public relations program that serves the best interests of the facility and community alike.
