Associate Director Head of Creator and Influencer

2 weeks ago

New York, United States Verizon Full time

**When you join Verizon**:
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

The Associate Director, Head of Creator & Influencer Strategy will be responsible for building, developing, and executing an industry-leading creator/influencer approach for Verizon, one of the industry’s most prominent marketers. As an experienced expert in the fast-moving creator/influencer space, you’ll be a driving force as part of Verizon’s marketing transformation, tasked with putting creators at the center of the brand's marketing and content mix, developing long-term creator relationships/partnerships, and demonstrating and evangelizing the effectiveness of our creator program and the business and brand results we’re able to deliver.

We're on the lookout for someone with a proven track record of building and executing holistic, full-funnel creator strategies and activations for major brands with a diversity of objectives, products, and business objectives. This leader is equal parts an expert in the creator/influencer space, a thought leader in the changing dynamics on where this space is going, and a deeply strategic and creative marketer, with a keen ability to bring creators to the center of a brand's integrated marketing campaign.

This role is a unique opportunity to lead a new discipline transforming a major brand’s marketing approach, and will be directly responsible for:

- Defining Verizon’s overall influencer marketing strategy and building the core principles, systems, workflows, and practices to execute industry-leading creator partnerships and campaigns integrated across Verizon’s marketing ecosystem.
- Partnering with Verizon teammates, our influencer agency, and creators themselves to develop breakthrough creative concepts that drive brand and business results.
- Developing strategy and operations necessary for creator content to fuel Verizon's holistic content ecosystem, powering paid, owned, and ATL channels with engaging creator content.
- Leading a team of Creator Strategists, developing and executing 100’s of influencer marketing campaigns for dedicated Verizon brand and business initiatives informed by campaign goals and target audiences.
- Collaborating closely and effectively across brand social, marketing activation, media, analytics teams to bring the influencer strategy and individual campaign executions to life as part of larger omnichannel campaigns.
- Building relationships with cross-functional leaders and ensure regular communication and alignment on influencer/creator marketing efforts.
- Overseeing relationship with Verizon’s influencer agency-of-record to effectively and continuously push breakthrough creative work and innovative strategic initiatives.
- Developing our approach in partnership with our agencies and internal measurement teams to effectively track, analyze, and report social and influencer KPIs as part of our larger measurement stack - turning data into insights and continually making optimizations that improve performance and efficiency.
- Allocating time and resources effectively across strategists on your team and our agency partners to maximize ROI across all initiatives, and ensure consistency in execution against our strategic imperatives.
- Continuously surfacing, educating, and inspiring Verizon’s marketing organization with the latest trends, competitive intelligence, and creator perspectives to increase the creator marketing fluency of our entire organization..

You’ll need to have:

- Bachelors degree or four or more years of work experience.
- Six or more years relevant work experience.
- Direct experience in influencer marketing at a creative/creator/social agency, client, platform or talent agency.
- Experience building a brand's creator/influencer marketing practice from the ground-up, or transforming a nascent creator/influencer marketing practice.

**Even better if you have the following**:

- Bachelor’s degree in a related field.
- Six or more years of experience, consisting of direct experience building and managing influencer and social marketing programs in fast-paced environments for blue-chip brands.
- Eight or more years of relevant work experience.
- Strong leadership skills, ability to balance multiple projects in a fast-paced environment, and experience building and managing a team.
- Expertise in the influencer marketing tech stack and key s

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