Manager Marketing

2 weeks ago

Horsham, United States Bimbo Bakeries USA Full time

**Manager Marketing & Media Analytics**

req39731

**Employment Type**: Regular

**Location**: HORSHAM,PA

**_Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA_**

**_More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves._**

***Description**:
**Come join the largest baking company in the world and our family of 20,000 associates nationwide**
**Top Reasons to Work at Bimbo Bakeries USA**:
Salary Range: $95,000.00 - $133,000.00

Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match

LI-TN1

**Position Summary**:
The Marketing and Media Analytics Manager will have a strong understanding of A/B testing, Marketing Mix Modeling, and a passion for Digital Marketing. We are looking for a team player that will collaborate with Media Managers, Content Strategy Managers, and Brand Management on a day-to-day basis in our agile marketing practice. This role will also be the primary conduit between brands and the provider of our Marketing Mix Modeling and analytics, helping brand teams interpret and act on results.

The Marketing and Media Analytics Manager will be responsible for maintaining, executing, and enhancing our media measurement system. This will include the management of multiple data sources, including retail sales data sets and media performance data sets from digital/social / programmatic platforms. This role will be responsible for all analytical inputs in test/experimentation design, identifying and executing test measurement methodologies, and analysis of testing results.

This role is remote.

**Key Job Responsibilities**:

- Analyzes media/marketing performance across key levers (channel, tactic, audience, geography, etc.) to inform testing backlog and form recommendations about opportunities to improve marketing and media performance
- Leads analytical elements of marketing test design, including defining test methodology and KPIs
- Selects appropriate test and control groups (e.g. test/control markets for matched market methodology)
- Executes marketing test/experimentation measurement and analysis
- Translates and interprets marketing testing data to insights and business outcomes, and sizes impact of test results when applied at scale
- Creates, manages, and distributes testing dashboards/visualizations to cross-functional and leadership teams
- Contributes to the advancement and evolution of testing capabilities, including methodologies, dashboards, and data tools
- Collaborates with agency and third-party partners to internalize marketing performance data
- Supports the acceleration and advancement of BBU’s marketing data ecosystem
- Interfaces with providers of marketing mix modeling and analyses and translates to ensure consistent use of marketing mix analysis across brands

**Position Requirements**:
**Education and Work History**:

- Bachelor's Degree in Business, Marketing, or related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- 5-7 years experience in a related field with a heavy focus on data analytics
- Excellent verbal communication and interpersonal skills essential for team collaboration
- Knowledge of advanced analysis and marketing measurement techniques, including marketing mix modeling, A/B testing, agile attribution, multi-variate testing, regression, segmentation
- Familiarity with marketing mix modeling providers like Ipsos, IRI, and Nielsen
- Familiarity with retail sales datasets (ideally from a supplier / CPG side)
- Experience with data programming and software like Python, SQL, R, SAS, Alteryx
- Skilled at creating data visualizations from raw data using advanced Excel functions, Tableau, PowerBI, Qlik, etc.
- Familiarity with digital marketing/media datasets and platforms like ad servers and DSPs
- Experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, and content syndication.
- Well-rounded understanding of Digital Media
- Ability to set KPI’s and communicate performance, improve measurement
- Can translate media data to actionable insights to inform testing backlog creation/prioritization, test design details, and measurement.
- Ability to communicate test/optimization objectives and media buying details (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
- Math, analytical, and forecasting skills
- Proficient in Microsoft

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