Head of Digital Marketing

4 days ago

Horsham, United States U.S. Bank National Association Full time

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

**Responsibilities Include**:

- Lead a team that is responsible for the creation and implementation of strategic digital marketing plans for credit card acquisitions
- Forecast, monitor and adhere to marketing budgets, new account acquisitions, and profitability hurdles
- Collaborate in product-led market research studies and analyze the results in order to better understand the market, and to better understand distribution and customer needs
- Plan campaigns to build awareness, consideration, and conversion for bank branded and cobranded credit cards in digital channels
- Manage day-to-day oversight of external marketing agencies
- Lead a team of digital experts to optimize digital campaigns and strategies for efficient growth
- Collaborate cross-functionally with new product development, risk, finance, analytics, technology, and MarTech teams to build and scale best-in-class marketing programs on paid and organic channels

**Preferred Skills/Experience**:

- Financial Services and/or Credit Card experience preferred
- Excellent knowledge of the tools and methodologies of marketing, with experience in marketing technologies used for digital acquisition and retention of customers
- MarTech knowledge preferred
- Well-developed leadership abilities and strategic management skills
- Strong knowledge of the industry and the footprint within which we operate
- Proven engagement skills using considerable tact, diplomacy, and people skills
- Outstanding interpersonal, written and oral communication skills
- Self-starter capable of working independently
- Ability to manage multiple tasks/projects and deadlines simultaneously
- Ability to thrive in a fast-paced, high-pressure environment
- Proven ability to take balanced risks

**Hybrid/flexible schedule**:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

**Benefits**:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

**EEO is the Law**

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

**E-Verify**

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.

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