Digital Marketing Campaign Coordinator

2 weeks ago

Worcester, United States Enroll Media Group, LLC Full time

Digital Marketing Campaign Coordinator

If you are a creative, organized, and strategic digital marketer, with a solid foundation running digital advertising campaigns, Enroll Media wants to talk to you. Enroll Media Group, LLC (EMG) is a Massachusetts-based digital marketing agency dedicated to helping nonprofit K-12 schools and education-related organizations achieve enrollment growth via marketing.

The Campaign Coordinator will work closely with the Account Strategists at EMG to ensure our 80+ clients achieve or surpass their digital marketing goals. The Campaign Coordinator is responsible for setting up, managing, and monitoring advertising campaigns within Meta, Google, Microsoft, LinkedIn, and other self-serve platforms while supporting our Account Management team with client-directed initiatives.

**Responsibilities Include**:

- Setting up paid advertising campaigns within platforms like Meta, Google, Microsoft, etc. to help our partner schools build their digital enrollment marketing presence in front of niche audiences online
- Setting up custom audiences and conversions in Meta, Google, Microsoft, etc.
- Setting up conversions and google analytics goals within Google Tag Manager
- Conducting quality assurance tests for ad campaigns, including evaluating strategy, creative, landing pages, targeting, and user experience, to ensure they meet client objectives
- Conducting keyword research with Google Trends, Search Console and more
- Assisting with copywriting and proofing short-form ad copy
- Assembling reports and presentations for clients representing their digital marketing efforts
- Creating and updating Google Analytics dashboards
- Assisting with SEO & inbound marketing efforts as needed
- Participating in virtual and/or in-person client meetings as needed
- Keeping track of client marketing initiatives and industry trends
- Other duties as assigned by leadership

**Requirements**:
We want a self-motivated individual who is organized, thrives in a fast-paced agency environment, and isn’t afraid to roll up their sleeves for any number of tasks to ensure campaigns run successfully. Experience in a marketing agency or start-up environment is a plus. Enroll Media Group, LLC is a small agency with 7 employees and 80+ clients nationwide (and growing), making the Campaign Coordinator role a fantastic opportunity for a digital marketing professional looking to expand their skills within a forward-thinking agency setting. Must be a team player with a can-do, positive attitude. Other requirements include:

- At least 3 years working in a professional setting
- Remote and/or Hybrid work environment experience
- Experience managing ads within digital marketing platforms (Meta, Google, Microsoft, etc.)
- Organized, self-starter who works well independently
- Excellent copywriting and copyediting skills
- Excellent organizational skills with extreme attention to detail
- Ability to communicate effectively both verbally and in writing
- Experience using Google Analytics, Google Tag Manager, and Looker Studio experience is a must
- Experience with social media platforms including Meta (Facebook & Instagram) and LinkedIn
- Experience with search engine marketing campaigns (SEO, SMM, PPC) is a plus
- Familiarity with landing page tools (HubSpot, WordPress, or Unbounce)
- Advertising agency experience a plus
- Familiarity with independent schools or higher education administration is a major plus since that is our client base
- Willingness to travel to the Worcester office, client locations, or conferences on occasion

This is a full-time role that includes a salary commensurate with experience, paid time off, and the ability to work remotely or in Enroll Media’s Worcester, MA office as needed. Office Hours are Mon-Fri 8:30 am-5:00 pm with the ability to flex time as needed. Holidays and generous paid time off, including your birthday, are provided. Employees are eligible for health, dental, short

Pay: $50,000.00 - $60,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: Hybrid remote in Worcester, MA 01605

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