Client Field Marketing Manager

3 weeks ago

Somerville, United States Recorded Future Full time

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,800 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company

**The role**:You'll develop and execute the customer marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets through customer retention and upsell/cross-sell. You'll roll-out inbound and outbound demand generation and pipeline acceleration programs across the North America region - including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, and customer advocacy activities.

**What You'll Do As Client Field Marketing Manager**:

- Creating a North American customer marketing strategy in partnership with sales with a focus on customer retention, cross-sell and upsell opportunities
- Collaborate with cross-functional teams (Sales, Marketing, Customer Success) to provide customer-focused initiatives
- Track and measure the effectiveness of customer marketing campaigns using KPIs and metrics, and adjust strategies as needed
- Manage the customer marketing budget and ensure efficient allocation of resources to achieve maximum ROI
- Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact
- Ensure that content is aligned with corporate go-to-market messaging and positioning

**What You'll Need As Client Field Marketing Manager**:

- 5+ years experience in customer, field or similar marketing role, cyber security experience preferred
- Experience with Account Based Marketing preferred but not required
- Proven ability to plan and execute strategic campaigns
- Understanding of the importance of customer retention, upsell and cross-sell
- Self motivated, proactive and strategic thinker
- Strong team player, with the ability to work with multiple stakeholders and cross functionally
- Demonstrated analytical, organizational, negotiation, and project management skills
- Willing to travel (~20 - 30%)

**Why should you join Recorded Future?**
Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

**Want more info?**
Blog & Podcast: Learn everything you want to know (and maybe some things you'd rather not know) about the world of cyber threat intelligence
Instagram & Twitter: What's happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements
- We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day._
- Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant._

**_ Notice to Agency and Search Firm Representatives:_**:

- Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid._

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