Growth Marketing Manager
1 week ago
Our award winning and industry favorite toolsTestComplete, Swagger, Cucumber, ReadyAPI, Zephyrare trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
Growth Marketing Manager, MarketplaceAbout the role
As a Growth Marketing Manager you will:
Build strategic relationships within the Atlassian and AWS marketplaces
Drive rapid testing and iteration of growth strategies to optimize our presence and search impressions share on the Atlassian Marketplace, including developing and testing new marketing tactics and messaging.
Conduct data-driven analysis to identify areas of opportunity for conversion rate optimization across our website, landing pages, in-app experiences, and email campaigns, and lead the development and testing of experiments to improve conversion rates.
Own marketing automation responsibilities including email nurtures and email promotion.
Set up webinars and work closely with product marketing counterparts to build out the presentations.
Partner with Demand teams to optimize paid funnels across channels such as SEM, social media, and display advertising
Work closely with the creative and content teams to develop compelling messaging and offers at conversion points.
Collaborate with product & PMM teams to develop effective conversion campaigns to promote those features to users.
Help optimize in-app messaging and user journeys to test and enhance trial conversions
Continuously implement and optimize A/B testing frameworks and work closely with the data analytics team to measure the effectiveness of growth campaigns and optimize for results.
5+ years of experience in growth marketing, with a focus on conversion rate optimization or in-app conversion rate optimization
Experience working in Marketo or a comparable CRM
Experience working with the Atlassian Marketplace, other marketplaces (ex: AWS), or ecommerce
Experience working cross-functionally with sales and partner marketing
Excellent time management and project management
Strong analytical skills and experience using data to inform marketing strategy and decision-making.
Experience coordinating marketing tests across multiple channels, including SEM, social media, display advertising, and email marketing.
Experience implementing and optimizing in-app messaging and user journeys.
Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders.
Proven track record of driving growth and revenue through effective marketing campaigns and tactics.
Bachelor's degree in Marketing or Communications
Why you should join the SmartBear crew:
You can grow your career at every level.
We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
Our main goal at SmartBear is to make our technology-driven world a better place.
SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
We've won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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