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Global L&d Email Marketing

1 month ago

Boston, United States Boston Consulting Group Full time

**WHAT YOU'LL DO**:
automation, focusing on the SFMC Automation Studio, and analytics to deliver impactful and

personalized marketing while partnering with our Communications Managers and stakeholders.

A problem solver and creative thinker at heart, this individual enjoys understanding data and

building innovative approaches and strategies. You will execute, collaborate, measure, optimize,

and iterate upon marketing efforts to improve and influence learner engagement.

automation, focusing on the SFMC Automation Studio, and analytics to deliver impactful and

personalized marketing campaigns.

As a key member of our team, you will partner with Communications Managers and

strategies. You will be responsible for executing, collaborating, measuring, optimizing, and

iterating on marketing efforts to enhance learner engagement. You will also be responsible for

If you enjoy diving into data, building innovative approaches, and driving successful

marketing campaigns, this role is for you

**YOU'RE GOOD AT**:
Analytics and Strategy
- Analyze and report on the effectiveness of campaigns to stakeholders and use insights to inform and improve future campaigns.
- Communicate analytical insights through synthesis and packaging of results (including visualizations and PowerPoint slides).
- Collect, and analyze team learning & inputs into new best practices and methodologies.
- Conduct in-depth market research and analysis to identify emerging trends, and potential opportunities.
- Develop insightful, visually compelling, and engaging dashboards that support decision making.
- Utilize and enable UTM coded links and Google Analytics to develop and report on robust campaign performance metrics

Stakeholder and Project Management
- Partner with the Communications Managers to strategize, consider the art of the possible, and manage stakeholders.
- Engage with and present to stakeholders regularly, informing them of campaign progress and performance, outcomes, and strategic direction.
- Establish credibility by thought partnering with teams on analytics topics.
- Operate within a fast-paced agile environment where you actively partner with end-users and team members of both functional and technical backgrounds.
- Solve complex problems related to customer segmentation and campaign performance.

**YOU BRING (EXPERIENCE & QUALIFICATIONS)**:
Bachelor’s degree in Marketing, Communications, or a related field.
- Demonstrated expertise in SFMC Journey Builder and Automation Studio.
- Strong copywriting and editorial skills; attention to detail is critical
- Exceptional attention to detail and the ability to manage multiple projects simultaneously.
- Proven ability to analyze data and provide actionable insights.
- Strong problem-solving skills and the capability to strategize complex automation flows.
- Excellent interpersonal and communication skills, with a proven track record of effectively engaging stakeholders.

Desired Skills:

- Certification in Salesforce Marketing Cloud.
- Google Analytics Certification
- Experience working in a collaborative, cross-functional team environment.
- Ability to work in a fast-paced and evolving environment

**YOU'LL WORK WITH**:
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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