Digital Marketing Specialist

2 months ago

Windsor, United States Roof Hires Full time

**DIGITAL MARKETER WITH SEO AND AD EXPERIENCE NEEDED**

**BASE PAY + PERFORMANCE BONUS**

**⭐⭐⭐⭐⭐ Highly reputable roofing company in the Windsor area**

**SCHEDULE AN INTERVIEW TODAY**

**Call or text: 844-224-8200**

**WHO WE ARE**

We firmly believe that the essence of business goes beyond mere financial outcomes. It’s about the profound opportunity to make a positive impact on people’s lives, and iMPACT serves as our dedicated internal brand that brings this vision to life. It’s a recognition that our influence extends beyond our immediate business operations, reaching into the lives of our team members and the communities we touch. It is the beating heart of our company’s commitment to personal growth and community involvement.

Throughout the year, we host transformative company retreats that go beyond traditional professional development. These retreats are designed to delve into the personal aspects of our team members, helping them define and overcome individual obstacles and conflicts. These retreats are immersive experiences where we push ourselves past our comfort zones physically, mentally, and emotionally. It’s through these challenges that we discover our true potential and emerge stronger, both as individuals and as a team.

**OUR OPPORTUNITY**

Are you a strategic thinker with a knack for driving lead generation through digital channels? Join our team as a Digital Marketing Specialist, where you’ll spearhead our digital marketing efforts, collaborating closely with our in-house content creator to optimize content performance and maximize conversions.

As a Digital Marketing Specialist, you will be at the forefront of our digital marketing efforts, focusing on social media advertising and organic posting, particularly on platforms such as Facebook and Google. Your primary responsibilities will include crafting and executing targeted ad campaigns, analyzing campaign performance metrics, and providing insights and recommendations for optimization. Additionally, you will play a key role in improving our search engine optimization (SEO) efforts and enhancing our online visibility.

**RESPONSIBILITIES**
- Lead Generation Strategy: Develop and execute comprehensive lead generation strategies through social media advertising and organic content. Leverage your expertise in platforms like Facebook and Google to craft targeted campaigns that resonate with our audience and drive measurable results.
- Content Optimization: Work closely with our in-house content creator to conceptualize and refine content that aligns with our lead generation objectives. Provide strategic guidance on messaging, visuals, and ad formats, ensuring that content effectively engages our target audience and drives conversions.
- Data-Driven Insights: Utilize advanced data analysis techniques to assess campaign performance and identify opportunities for optimization. Analyze key metrics such as click-through rates, conversion rates, and audience demographics to inform strategic decisions and maximize ROI.
- SEO Strategy: Collaborate with our SEO team to enhance our online visibility and drive organic traffic. Identify opportunities to optimize website content, improve search engine rankings, and attract qualified leads through strategic SEO initiatives.
- Continuous Improvement: Stay informed about industry trends and emerging technologies in digital marketing. Proactively identify new opportunities for innovation and optimization, driving continuous improvement in our digital marketing strategies and tactics.
- Cross-Functional Collaboration: Partner with cross-functional teams, including sales, product, and creative departments, to ensure alignment of marketing efforts with overall business objectives. Foster a collaborative environment where insights and feedback are shared freely, driving collective success across the organization.

**QUALIFICATIONS**
- 2-5 years of proven experience in developing and executing successful lead generation strategies through digital channels.
- Strong proficiency in social media advertising platforms, with a focus on Facebook and Google.
- Advanced data analysis skills, with the ability to derive actionable insights and make data-driven decisions.
- Basic understanding of SEO principles and techniques, with the ability to collaborate with SEO specialists to optimize website content and improve search engine rankings.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
- Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

If you are passionate about digital marketing and eager to drive lead generation and

business growth through strategic planning and collaboration, we want to hear from you

our digital marketing strategies for success.

**SCHEDULE AN INTERVIEW TODAY**

**Call or text: 844-224-8200**

**COMPENSATION & BENEFITS**
- Full-Time
- Hybrid Remote position -

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