Lifecycle Marketing Associate

3 weeks ago

New York, United States Cash App Full time

**Company Description**
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers.

The Cash App Engagement & Retention Marketing team works to build and maintain deep, personalized, and long-term relationships with our customers by understanding their needs and how to nurture and meet those needs, how best to communicate with them, and how to drive continued positive brand sentiment. Our activities are quantitatively and qualitatively data-driven, innovative, and impact-driving. We’re looking for a Lifecycle Marketing Associate to join our team.

This role is both technical and strategic. It requires a marketer with strong organizational and communication skills who is comfortable working in a fast-paced environment while managing multiple projects simultaneously. The marketer should also feel comfortable with CRM tooling, considering our capabilities and how our tools can enhance personalization, testing, and dynamic content. It also requires someone who has a customer-first mindset and prioritizes the customer experience through driving a strong POV around the channel and targeting strategies that put our customers first.

Key Responsibilities:

- Develop compelling content strategies to engage Cash App customers, in partnership with our creative team.
- Project manage campaigns end-to-end, including developing campaign strategy, driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing and reflecting feedback from multiple stakeholders
- Execute campaigns using our CRM tools to build, QA, deploy, and monitor campaigns.
- Contribute to and build the CRM personalization strategy to ensure CRM communications are relevant and personalized to individual customers based on customer attributes, usage behavior, and segmentation.
- Understand Cash App’s customer base deeply in order to create and deliver thoughtful content that will resonate with them.
- Create strategic experimentation roadmaps, including identifying target audience segments, developing campaign strategies, collaborating with design and marketing, analyzing performance, and iterating for optimization.
- Collaborate with Product teams to incorporate product education content into lifecycle strategies.
- Work with our Analytics team to measure the impact of your work, develop benchmarks, report regularly on campaign progress and performance to marketing stakeholders, and identify opportunities for growth and optimization.

**Qualifications**
- 4+ years of experience in CRM/lifecycle, preferably in a B2C technology company
- Proficiency in CRM tools (ex: Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, Moveable Ink)
- Experience and understanding of campaign strategy development, project management, and end-to-end campaign execution
- Self-starter with a strong sense of ownership and the drive to grow your career in growth marketing in a fast-paced, high-growth, and at times, ambiguous environment
- Experience managing multiple projects simultaneously with competing priorities and tight timelines
- Experience working and communicating effectively with a variety of stakeholders including Legal/Compliance, Marketing Operations, Brand & Partnership Marketing, Creative, Product, and Engineering
- Excellent understanding customer journey analysis & development with the ability to think through the lens of the customer
- Experience analyzing marketing performance, including pre-campaign experimentation planning through post-campaign analysis using channel and customer data and metrics, and interpreting data to generate actionable insights
- Strong Google Sheets and analytical skills to develop a targeted approach and drive actionable insights
- An understanding of CAN-SPAM, GDPR, APA and CCPA compliance
- Startup experience strongly preferred

**Additional Information**

Zone A: USD $111,700 - USD $167,500
Zone B: USD $103,800 - USD $155,800
Zone C: USD $98,200 - USD $147,400
Zone D: USD $89,400 - USD $134,000

To find a location’s zone designation, please refer to

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