Lifecycle Marketing Coordinator
2 weeks ago
Role Overview:
Pelago is looking for a Lifecycle Marketing Coordinator. The role is ideal for a motivated individual with a passion for marketing and a desire to contribute to the success of a high-performing marketing team. The position offers opportunities for growth and development within the lifecycle marketing field.
As a Lifecycle Marketing Coordinator, you will play a pivotal role in supporting the Lifecycle marketing team's initiatives and ensuring the successful execution of marketing strategies to attract, engage, and retain members in our programs. This position requires a detail-oriented and proactive individual who can assist in various aspects of marketing across our member lifecycle, including campaign and automation management, communication (email/SMS/push notification) support, and landing page support. The Lifecycle Marketing Coordinator is a key contributor to the overall success of the marketing department, and most importantly, the success of our members in our programs.
In this role, you will...
Assist in the development and execution of various email, SMS, and push notification campaigns, including segmentation, scheduling, and performance analysis.
Assist in automated journey setup, testing, deployment & monitoring, and assist in preparing performance reports.
Assist the Lifecycle Marketing Manager with ideating and executing against Pelago’s Lifecycle Marketing campaign calendar
Provide assistance managing Lifecycle marketing request tickets
Provide support for landing page creation and management
Collaborate with member operations, product team & other internal stakeholders to adapt campaigns and automations to specific challenges or product/care delivery updates
Adopt our culture of experimentation and optimization by identifying areas for improvement and opportunities for A/B testing across campaigns and channels
The background we're looking for...
Bachelor's degree in Marketing or a related field OR equivalent experience
Previous experience or internship in marketing is a plus.
Strong organizational and multitasking skills.
Excellent written and verbal communication skills.
Basic understanding of marketing automation tools and digital marketing concepts.
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