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Demand Generation Manager

4 months ago

Richmond, United States Retail Insight Ltd Full time

**About The Role**:
Leads are great, but as all Marketers know, they aren’t all created equal.

At Retail Insight, we want to build an inbound engine that generates long term success. We want to build excitement around what we do, drive meaningful interactions with our content, and ensure we deliver qualified and highly engaged opportunities for our commercial team.

Our target market is relatively tight which means competition for attention is high and, as a result, we need to stand out from the crowd. This also means it isn’t a volume game, but a quality game.

Our team is driven by three core values:

- We are the glue that brings it all together.
- We automate and we innovate.
- We never settle.
- This is a great opportunity for a Demand Generation specialist looking to make an impact and not afraid of a challenge.
What you will do...
- Build out the foundations of a repeatable and scalable demand generation engine, including the planning and execution of demand generation campaigns with a focus on performance and ROI.
- Design and launch founder led marketing for Retail Insight. Our CEO needs a voice and can be a powerful marketing and sales channel.
- Collaborate with Marketing Ops to ensure that all leads are managed, scored and appropriate reporting processes are in place.
- Work with Product Marketing to ensure activities are aligned and hand off / highlight opportunities for product specific campaigns.
- Be an ally to Sales. Stay close, learn and always maintain a feedback loop to ensure campaigns are optimised and delivering results.
- Channel optimisation and management of budget across all campaigns, plus ownership of our PR efforts through our dedicated partners.
- Drive high quality, value led content, designing success metrics and ensure that these are measured, and campaigns continually optimised. Whether this be working with our agency partners, in-house experts or through your own creation.
- Innovate. Whether it’s through personalisation at scale, new technology, leveraging AI or simple changes to existing processes we are always keen to be better.
- You will have considerable B2B Marketing experience, preferably in SaaS and/or with PE backing.
- You live and breathe demand gen (demand capture) with your ear to the ground re. trends and developments.
- Strong ability to build cross-functional relationships and understand sales practices. Comfortable interacting with people at all levels, including senior stakeholders.
- Detail-oriented with excellent writing skills, strong analytical thinking, and a keen eye for numbers. Proactive and eager to take initiative, with the ability to work independently.
- Adaptable, works well under pressure, passionate about marketing technology, and always eager to learn with a sense of intellectual curiosity. Efficient in processing and understanding information.

**Nice to haves...**
- Experience in a retail background
- Experience with HubSpot is preferred, as it hosts our CRM, marketing platform, and CMS.

**Some of our extras...**
- Hybrid working with 2 days in the office and 3 working from home
- A 'work from anywhere' policy allowing you freedom to explore as you work
- 25 days annual leave + bank holidays (Plus an extra day off for your birthday)
- 5% matched pension from day 1, increasing year on year
- Vitality Private Medical Insurance and Medicash Healthcare Cash PlanVolunteer days
- Plus much more**Be your authentic self**:

- Retail Insight is committed to promoting equal opportunities in employment. All employees and any job applicants will receive equal treatment. We actively seek to create an environment where everyone feels respected, supported, and encouraged to contribute their best work.**About Us**:
We’re a unique blend of retail expertise built up from extensive industry experience; mathematical talent that builds and maintains sophisticated algorithms; and engineering skill that handles vast volumes of data regularly.

We combine leading-edge technology with cutting-edge thinking, to help you tackle today’s mission-critical operational challenges and maximize your retail potential.

We focus on the factors that drive sales and profit performance, minimise waste and loss, and increase operational efficiency. The result: dynamic solutions that provide actionable insights and unparalleled time to value.

Our values underpin everything we do at Retail Insight. They drive us, define us and shape our decision-making. They’re also the reason the world’s largest retailers and CPGs find working with us so easy.
- We work hard
- We're curious
- We collaborate
- We take responsibility