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Advertising Administrator

4 months ago

Charles Town, United States Hollywood Casino at Charles Town Races Full time

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.:
We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more

WE LOVE OUR WORK.:

- Supports and administers operational goals and monitors achievements of performance and profit objectives as it pertains to Advertising in the Marketing Department.
- Partners with the Assistant Advertising Manager and Advertising Manager to develop, implement and execute strategies for direct marketing campaigns and guest communication.
- Partners with the CRM team to create requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums.
- Partners with creative team to develop, produce, and proof direct/ Digital marketing collateral.
- Maintains the on-property collateral planner to ensure timely updating of all property signage installs.
- Responsible for updating all on-property signage, including digital and printed signs.
- Assists the Assistant Advertising Manager with social media ideas, scheduling posts, content creation and collection and website updates.
- Partners with the Advertising Manager to ensure database marketing campaigns are delivered on time and on budget.
- Responsible for assisting in the budget process for the department and providing recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager.
- Responsible for submitting requests in Coupa for Advertising expenses.
- Addresses guest and team member requests related to direct marketing initiatives.
- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns.
- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management/ Executive Management / GM.
- Maintains strict confidentiality in all departmental and company matters.
- Assists with various marketing projects and promotions as needed.
- Assists with the printing of on property signage.
- Processes internal job requests from other departments.

BRING US YOUR BEST.:

- Must be at least 21 years of age.
- Must have excellent verbal, written, and interpersonal skills.
- Experience with Adobe Creative Suite, InDesign, and/ or Canva.
- Strong client interface and presentation skills.
- Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
- Must have demonstrated ability to drive toward results.
- Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.
- Obtain and maintain a license by the WV Racing Commission and/or WV Lottery as may be required for this position.
- Successfully complete and maintain certification in the Beverage Service Program (TIPS) as may be required for this position.
- Possess a valid driver’s license and have acceptable driving history as determined by Penn Entertainment auto insurance carrier.
- While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
- The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
- The noise level in the work environment is usually very loud.
- Employee could be exposed to an environment containing unrestricted secondhand tobacco smoke.

STAY IN THE GAME. FOLLOW US.:
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