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Marketing Manager| St. Charles Convention Center
2 months ago
Overview
To manage and coordinate the functions of the Marketing Division of the St. Charles Convention Center through media and public relations, promotional activities and marketing materials. Enhances the image of the facility and promotes goodwill in the community.
This role will pay a yearly salary of $50,000 to $58,000
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until Dec 1, 2024
Responsibilities
- Create and execute annual year-end report of the center’s performance. To Include overview of achievements, highlights, financial performance, data of events, community impact and satisfaction metrics.
- Develop strategies to increase brand awareness and enhance the center’s reputation as a premier event destination.
- Manage the center’s digital presence, including website content, SEO, social media channels, and email marketing campaigns.
- Analyze digital performance metrics and adjust strategies to optimize reach, engagement, and conversion.
- Collaborate with the sales team to create targeted promotional campaigns and sales blitz that drive event inquiries and bookings.
- Coordinates design and layout of ads to be used in national and local publications to publicize the facility and/or special events.
- Works with clients to promote events on the centers website, social media platforms, digital marquee and internal screens to market and promote client events.
- Collaborate with culinary and events team to photograph and video offerings that showcase unique images. Design ad materials and portfolios for various department to utilize for sales presentations.
Qualifications
- Procedures, methods, and techniques of marketing, public relations, event promotions, advertising and sales.
- Multitask oriented, organized and focused on customer service.
- Web Analytics Proficiency: Google analytics, hotjar and adobe analytics
- Current office methods, procedures, and equipment.
- Proficient knowledge of Word, Excel, PowerPoint, Publisher, Adobe Photoshop, Canva or equivalent desktop publishing program; training on industry specific software will be provided.
- Methods of demographic research.
- Four years of increasingly responsible and marketing experience preferably in a convention center or a major hotel.
- A Bachelor’s degree from an accredited college or university with major course works in marketing, public relations, mass communications, journalism, business administration or a related field.
