Marketing Manager Needed

2 weeks ago

Lebanon, United States Royer's flowers & gifts Full time

Started in 1937, Royer’s flowers & gifts is still growing With 19 retail locations and two distribution hubs in two states, we are offering opportunities for you to join our team of over 300 flower professionals.

Family-owned and operated, we are a leader in the floral industry and we're looking for goal-oriented individuals who desire a meaningful career that brings comfort and joy into people’s lives.

Benefits include paid vacations, holidays, personal day, Life and AD&D insurance, 401(k), profit sharing, 30% floral discount and opportunities for advancement. Health, dental, vision, and other insurances also available.

Interested? We'd love for you to join our team

**Marketing Manager**

This is an in-person role at our corporate headquarters in Lebanon, PA.

**ESSENTIAL RESPONSBILITIES**
- Plan and execute marketing campaigns across various channels, including digital, social, and traditional advertising.
- Coordinate the development and production of print marketing materials. Identifying the items to be included in each piece, monitor their production timing, and coordinate with the graphic designer and printer to ensure mailings and print pieces are completed timely.
- Create content for company social media channels including posts, photos, engaging short-form videos, and long-form videos.
- Monitor social media floral trends to help guide retail stores and product development.
- Monitor, engage, and provide basic support to customers on digital platforms including social media, Google Business, Yelp, etc.
- Write and send press releases, coordinate press events, and be the contact person for press inquiries.
- Plan content and write blog entries for company blogs.
- Plan, coordinate, and write quarterly employee newsletter.
- Oversee and coordinate monthly Kids Club activities.
- Review advertising campaigns to study ROI and improve effectiveness of advertising dollars.
- Communicate marketing activities to the retail stores and departments.
- Coordinate with colleagues, vendors, freelancers, and partners to develop all materials for marketing campaigns.
- Daily website content management, including creating attractive and compelling website homepage slides, graphics, and banners to market current promotions, holidays, or product categories of focus.
- Assist in development of the yearly marketing plan and monthly marketing calendars.
- Stay relevant by researching marketing, retail/brick-and-motor, and eCommerce trends and communication best practices within and outside of the retail floral industry.
- Work in retail stores and/or Internet Division at major floral holidays, as needed (maximum 3 weeks per year).
- Other duties as assigned.

**REQUIRED SKILLS/ABILITIES**
- Knowledge of Adobe Creative Suite and Microsoft Office
- Strong written and verbal communication skills.
- Content creation for social media.

**E.O.E.**

**We do pre-employment drug testing

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