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Sr. Customer Marketing Manager

5 months ago

Lebanon, United States Mane USA Full time
Job DescriptionJob DescriptionMANE is a fifth-generation French family-owned business renowned for innovation and progress in the Flavors and Fragrance industry. As sensation enthusiasts, we strive to create exceptional moments in people's daily lives through our timeless flavors and fragrances, capturing what moves with passion, creativity, and innovation.

The Senior Customer Marketing Manager, Sweets, collaborates closely with commercial and R&D teams to drive growth in the confections category. Through market analysis, resource management, and innovative processes, this role interacts with all internal departments and is customer-facing. Key competencies include Analytical Skills, Communication, Management, Organizational, and Computer Skills.

Duties and Responsibilities:

  • Manage marketing activities for existing and new customers, collaborating with sales and applications for profitable growth.
  • Conduct market and trend analysis, contributing to the development of a holistic business category strategy.
  • Organize and manage high-value customer engagements, recommending data-based solutions.
  • Lead execution through cross-functional collaboration and present compelling solutions to customers.
  • Translate MANE’s competencies and technologies into value propositions for the business and customers.
  • Collaborate with internal teams to apply primary research information to actionable customer messaging.
  • Provide customer marketing support on select global and national account cross-functional teams.
  • Create and co-manage flavor collections programs and proactive customer engagement tools.
  • Develop and manage category trade communications and brand promotion programs.
  • Attend relevant trade events to monitor industry trends.
  • Maintain awareness of competitor activities and recommend actions to maintain leadership advantage.
  • Travel expectation: 40%.

Education and Experience:

  • Bachelor’s degree in marketing or business Management (MBA a plus).
  • Minimum 8 years+ of marketing experience.
  • Proficient in PowerPoint, Canva, or similar for compelling presentations; video, graphics, Adobe a plus.
  • Trade research and social media literate.
  • Proven track record of creative project management within a cross-functional environment.
  • B2B industry experience, preferably in flavor, confections, sweets, bakery, or food ingredients.
  • Ability to manage and coach team members.

Personal Characteristics:

  • Strong interest and curiosity about the sweet, nutrition, and food world.
  • Proven work ethic and ability to work independently.
  • Solid project management, organization, attention to detail, and follow-up.
  • Strong emotional intelligence to work with diverse personalities and international co-workers.
  • Solid business case and ROI orientation

MANE offers industry-leading benefits, including a generous PTO plan, paid holidays, annual year-end shut down, 401(k) contributions, tuition reimbursement, paid parental leave, and more.

MANE is an equal opportunity employer, known for a culture that prioritizes employee well-being.