Associate Director, Consumer Marketing

3 weeks ago

Princeton, United States Bristol-Myers Squibb Full time

**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

**Title**: Associate Director of Consumer Marketing

We are seeking an experienced, passionate and results-driven Associate Director of Consumer Marketing to help support the consumer marketing efforts focused on schizophrenia. The Associate Director will play a pivotal role in developing and executing strategic marketing initiatives to raise awareness and drive growth of a new treatment option in the schizophrenia landscape. The Associate Director, Consumer Marketing reports directly to the Director, Consumer Lead, Psychiatry. This role will work closely with multiple cross-functional teams, support external agency relationships to drive brand awareness and ensure seamless and timely delivery of key brand priorities.

**Key Responsibilities
- include but are not limited to the following**:

- Oversee the execution of (with key stakeholders) impactful, integrated consumer messaging and creative assets and tactics across various channels including TV, digital, print, website, CRM and social media.
- In collaboration with Patient Access & Support Services (PASS) team, develop programs to optimize product onboarding and adherence.
- Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEs
- Work with internal cross functional groups (HCP Marketing, Public Relations/Corporate Communications, Legal, Regulatory, Medical, Project Management, Review Committees, Patient Support and Market Access)
- Collaborate with advocacy groups, patient organizations, and healthcare professionals to foster partnerships and support initiatives that empower patients and care partners to seek appropriate treatment and support services.
- Partner with the sales force to ensure effective communication, training, and messages are delivered and customer needs are being met
- Manage inventory levels and distribution of promotional materials
- Work with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basis
- Ensure compliance with all regulatory requirements, industry guidelines, and ethical standards governing pharmaceutical marketing practices, including FDA regulations and guidelines related to schizophrenia treatment promotion.

**Qualifications & Experience**
- Bachelor's degree in marketing, Business Administration, or related field required, MBA or advanced degree preferred.
- Minimum of 6 years of progressive experience in biopharmaceutical marketing roles with a proven track record of success in launching and commercializing pharmaceutical products with a strong focus in consumer marketing tactical execution.
- Experience with developing, executing, and maintaining consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM)
- Effectively manages agency partners through the development of branded online and offline material including print and digital advertising collateral.
- Experience identifying key campaign metrics and utilizing KPIs for continuous enhancement and future design/innovation.
- Deep understanding of mental health conditions, schizophrenia trends and treatment landscape, the patient journey and what drives consumer behavior, and how to reach and engage people living with SMI
- A profound passion for addressing the unique needs and challenges faced by individuals living with schizophrenia and their care partners.
- Strong ability to translate insights into actionable marketing strategies.
- Experience collaborating with cross-functional teams and driving results in a matrixed organization.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders.
- Strategic thinker with strong analytical skills and the ability to analyze complex data sets, draw meaningful conclusions, and make data-driven decisions.
- Experience working in a highly regulated environment with a thorough understanding of FDA regulations and guidelines governing pharmaceutical marketing.
- Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and projects simultaneously while ensuring timelines are met and budgets are managed
- Strong planning and organization skills, attention to detail, execution, and follow-th

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