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Copy Director

4 months ago

New York, United States J. Crew Group, Inc. Full time

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Role + Purpose

Madewell’s Brand Creative team is looking for a creative and customer
- focused Copy Director to lead the evolution of our brand voice, and copywriting execution. This role will report to the SVP Brand Creative and oversee the copy team who are responsible for crafting all Madewell copy across all channels.

This role requires having a keen grasp for language, campaign message concepting, storytelling, strong communication (written + verbal), and editing skills.

12 Month Expectations - Partner with SVP Brand Creative to develop and implement an approach to Madewell brand voice for product and product naming, site copy, campaigns, and other marketing channels - Implement and maintain a streamlined process for collaborating with stakeholders from across the company to ensure a cohesive voice and tone across all product touchpoints, marketing channels, and that strategic goals and objectives are met with each deliverable - Create and implement tools for communicating the Madewell brand voice throughout the company to ensure voice consistency in all touch points.

**Qualifications**:

- This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing
- Someone who is a tireless iterator—someone who can take a brief and find a million ways to solve it
- This role requires someone who has a high level of organization, loves to dig into details, comfort with defining processes, and the ability to ensure consistency across our assets in close partnership with cross functional teams: brand, social and influencer, product marketing, ecommerce, retail and legal teams on a daily basis
- We ideally are looking for an individual who has worked in Fashion retail and familiar with the Madewell brand
- 7+ years as a copywriter, copy and/or editorial lead creating marketing programs/materials, honing brand voice, on and offline, including experience leading a copy team; preferable from a fashion brand or editorial background
- 3+ years experience managing other writers including full time and freelancer writers
- Adaptability in a growing/changing environment, ability to manage up and down
- Highly comfortable with data and insights to inform copy approach and best practice.
- Ability to determine and execute copy strategy across multitude of platforms and channels
- Experience managing and writing to a brand voice
- Ability to see the big picture (as well as all the details) and keep track of many fast-moving

**Responsibilities**:

- This role will oversee the Copy team who are responsible for creating all Madewell copy across all channels—from campaigns and always-on advertising to e-commerce and retail stores
- Create documentation and tools that enable a shared understanding of brand voice for direct team and key collaborators
- Lead the copy team through daily deliverables, in addition to identifying and solving for process holes
- Partner with Creative Operations to refine and scale critical Copy processes, specifically for go-to-market and always-on marketing
- 12 Month Expectations Partner with the Brand Creative Team to develop and implement an approach to Madewell brand voice for product naming, site copy, campaigns, and other marketing channels
- Implement and maintain a streamlined process for collaborating with stakeholders from across the company to ensure a cohesive voice and tone across all product touchpoints, marketing channels, and that strategic goals and objectives are met with each deliverable
- Creating tools for communicating the Madewell brand voice throughout the company to ensure voice consistency

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surro