Vice President, Fragrance Marketing

2 weeks ago

New York, United States Christian Dior Perfumes Full time

**Company Description**
From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

The Vice President of Fragrance Marketing will lead the Fragrance Marketing team to ideate, design, and oversee the local marketing platform for Christian Dior’s Fragrance businesses across:

- Core women’s fragrances
- Core men’s fragrances
- Premium fragrances and experiences

This position will also be the point person for the full Christian Dior brand expression during Key Consumption Periods (KCP’s) including Valentine’s Day, Mother’s Day, Father’s Day, and Holiday.

Through close cross-functional partnerships, bring marketing plans to life to achieve the Dior Fragrance growth objectives and contribute to overall Parfums Christian Dior profitability for the US and North America.

**Principal Duties and Responsibilities**:

- Influence the development of the Fragrance product portfolios
- Leverage consumer data points (quantitative, qualitative, competitive) to influence global marketing partners in creating products and offerings that are designed for success in North America - including product needs to fulfill portfolio gaps and specific sizes/formats to achieve specific consumer goals
- Propose promotional and added value offers that maintain brand guidelines while addressing local market needs
- Identify gaps in saleable offering to drive the full Parfums Christian Dior business during Key Consumption Periods
- Identify opportunities for any non-saleable items needed to deliver sales objectives
- Portfolio management to:

- Improve differentiation within the existing fragrance offering
- Identify opportunities for any product launches and discontinuations
- Influence the development of communications that promote our fragrance franchises and hero products
- Demonstrate an expertise of the competitive environment within the core women’s, core men’s and premium fragrance markets
- Communicate monthly competitive activity (i.e., sales, trends, new launches, brand activations, media activity, in-store activity) to key global counterparts and local cross-functional teams
- Identify differentiating angles, moments, and stories that Dior could leverage to build sales, market share, and improve category ranking
- Coordinate with media teams on media briefs and media plans, especially identifying audience profiles, key targets, and new media opportunities
- Lead the process of developing marketing assets to drive new launches, Key Consumption Periods, and hero products
- Work with PR/Communications on influencer content briefs
- Collaborate with Education/Events teams on specific activation messaging, materials, and requirements
- Identify media asset needs with Media/eRetail teams to fulfill brand
- and retailer-specific campaigns
- Collaborate with eCommerce teams on product-page needs for visual assets, video assets, and SEO-optimized copy
- Lead national (retailer-agnostic) brand marketing initiatives designed to achieve business goals and increase active Dior Fragrance clients including: sampling, GWP strategies, education/events calendar, seasonal calendar of priorities
- Support Operational Marketing (especially Trade Marketing) to build marketing activation plans specific to each retailer and their unique client strategies
- Partner with Visual Merchandising to conceptualize, develop, and execute in-store needs including Visual Weeks, Dior-specific permanent merchandising, brand statements within retailer-specific environments, etc.
- Work closely with Retail Innovation teams on direct-to-consumer initiatives
- Develop the vision for Dior’s fragrance distribution network (i.e., distribution strategy among wholesale and owned distribution channels), then partner with Operational Marketing on rollout and execution of guidelines
- Identify which retailers to partner closest with for key launch moments and to drive on-going business
- Collaborate with Operational Marketing to identify any selling needs to execute distribution at retailers, including: testers, point-of-sale fixtures, merchandising elements, promotional sets
- Present Fragrance marketing strategy and initiatives at retailer meetings and at the annual Dior Commercial Conference
- Lead pricing exercises for the Fragrance portfolio including gaining alignment on pricing strategy for on-going and promotional SKU’s
- Oversee reporting of current sales trends and inform future forecast planning
- Lead team on reporting retail sales and overall pr

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