Marketing Strategist

3 weeks ago


New York, United States Creative Circle Full time

Our client, a founder-led boutique email and SMS marketing agency, is seeking a full-time Marketing Strategist to join their growing Strategy Team.


This role is hybrid in-person 3 days a week (Tuesday thru Thursday) in their Manhattan office and remote 2 days a week (Monday & Friday).


MUST-HAVES:

- Email-specific marketing experience

- Expert in Microsoft Excel

- Must thrive working in fast turnaround environment


Responsibilities:

- Expand and deepen relationships with customers

- Maximize profitability via advanced analytics and accurate and timely reporting

- Dissect and analyze clients' customer databases, marketing calendars and automation roadmaps to direct opportunity and ROI

- Build a customized customer lifecycle strategy for clients' needs

- Create Digital Marketing plan from customer data

- Perform analyses, with a data analyst, of marketing data to extract actionable insights to help drive customer and internal decisions

- Communicate, maintain and drive project timelines for all campaigns and data-driven insights and recommendations to client and for internal use and maintain weekly status report to share with client and internal teams

- Develop thorough understanding of user data flow and recommend best practices to streamline data flow, processes and related standards

- Work closely with cross-functional teams of data analysts, designers, client service managers, and others across the company

- Maintain internal and external controls to store and retrieve client data, reports, marketing material, and other data

- Work with Account Managers on Project Plans and Roadmaps and oversee project quality control and navigating client approvals throughout the project

- Create concepts for Test Plans and marketing campaigns

- Lead quarterly and annual business reviews


Qualifications:

- 3+ years of Strategy experience in an agency or in-house

- 2+ years of CRM or Digital Marketing

- 2+ years of Online Retail Marketing experience or Enterprise experience

- Experience creating A/B Test Plans, Automated trigger flows / journeys, audience segmentation

- Excellent presentation and storytelling skills (oral and written)

- Excellent skills in Microsoft Suite: Excel, Word, and PowerPoint

- Strong analytical skills and experience with analytics and reporting tools for all channels

- Should demonstrate a passion for marketing and technology

- Knowledge of project management tools and resources

- Strong work ethic, skilled at prioritizing and managing time and tight deadlines

- Strong problem solving skills and flexible

- Preferred Skills/Experience: Process improvement experience; Management and communication with globally dispersed teams; Knowledge of Digital Marketing platforms and Analytics platforms; Project Management Experience


Benefits:

Benefits:

• Enrollment in our health insurance plan, including full coverage of the UnitedHealthcare Choice Plus HDHP 5000 plan - or if you prefer, we will put that amount towards another company-supplied plan

• Full coverage of vision and dental insurance

• Enrollment in our 401k plan (PAi) after 4 months of consecutive employment, which includes a 5% company match

• Paid Time Off. Under our “Take A Vacation Please Plan” we encourage our team to take time off, with no set limits or rules.



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