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Marketing Spec 3
3 months ago
Special Instructions for Applicants:
This is a 1-year Contract Appointment.
Department Summary: Excelling in quality, innovation, and impact, UCLA Extension (UNEX) is one of the top providers of continuing and professional education in the United States, offering programs and classes to more than 50,000 students per year through approximately 4,500 classes and certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of traditional, nontraditional, domestic, international, professional, and continuing education students throughout and beyond Los Angeles. Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension's guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education. Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity. Position Summary:
Under the direction of Digital Marketing Manager and in collaboration with Marketing Managers, the Marketing Automation Manager will be responsible for developing, implementing, and optimizing marketing automation strategies to support nurturing campaigns.
Salary & Compensation: *UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits. Qualifications:
- Thorough understanding of landing page and user experience optimization for automated communication campaigns (required)
- Thoroughly skilled in creating complex campaign flows, smart lists, and custom tokens. (required)
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. (required)
- Excellent verbal and written communication skills with the ability to collaborate effectively with cross-functional teams. (required)
- Working knowledge of HTML/CSS and basic programming concepts. (preferred)
- Thorough knowledge and experience with Salesforce CRM (preferred)
Education, Licenses, Certifications, & Professional Affiliations:
- Bachelor's Degree Bachelor's degree in related area and / or equivalent experience / training. (required)
Special Conditions of Employment:
- Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
