Vice President of Digital Marketing

6 days ago

Cypress, United States FM Restaurants HQ LLC Full time

**Join the XRG Team: Where Passion for Hospitality Meets Limitless Opportunities**

At Xperience Restaurant Group (XRG), our foundation is built on the unwavering dedication of team members who exude a relentless passion for hospitality. We have set our standards high, never settling for anything less than the extraordinary, because at XRG, we believe in delivering not just meals but unforgettable eXperiences. If you're one of those individuals, we invite you to join our XRG Team

**Why XRG? Here's a Taste of What We Offer**:

- **Competitive Pay and Annual Bonus**: Your hard work deserves recognition. We believe in rewarding excellence.
- **Unique Culture**:Our Core Values set us apart, making the XRG culture truly unmatched. Join the #XRGFam and eXperience the difference.
- **Comprehensive Benefits**: Medical, Dental, Vision, and 401(k) match* - because your well-being matters.
- **Company-Paid Life Insurance and AD&D**: We've got you covered.
- **Career Growth Opportunities**:We thrive on promoting from within, fostering #XperienceRealGrowth for every team member.
- **Professional Development Reimbursement Program**:Invest in your future with our tuition reimbursement program.
- **Employee Referral Program**:Share the joy of being part of the XRG team with others.
- **Free Food**:Enjoy monthly Meal Card allowances to use at any of our locations/brands and monthly catered lunch.
- **Wellness Perks**:Complimentary soda, water, coffee, fruit, and snacks to keep you fueled throughout the day.
- **Time Off**:Paid vacation, sick time, and eight observed holidays, with an additional floating holiday annually.
- **Hybrid Work Option**: Enjoy the flexibility of a hybrid work arrangement, with the option to work from home one day a week and four days in the office.
- **Financial Well-Being**:Exclusive Credit Union Benefits, including Checking/Savings, Loans, and Financial Education.
- **Partner Perks**:Unlock discounted rates on theme parks, travel, apparel, sports tickets, and more
- **Life Beyond Work**:Embrace additional benefits such as pet insurance, legal services, and much more

**Join XRG, where every team member is a valued part of our journey. Discover a workplace that goes beyond expectations, a place where your passion meets endless possibilities. Certified Top Workplaces
- 5 years running**

**Compensation Range: $140,000 - $175,000/Annually**
- **_Range(s) - DOE_**

**PURPOSE**

The Vice President of Digital Marketing is responsible to lead strategic initiatives that elevate the company’s brands online presence, engage target audiences, and drive measurable growth across digital channels. This role will leverage innovative strategies and cutting-edge technologies to optimize customer acquisition, retention, and advocacy. This role will spearhead cross-functional collaboration, ensuring alignment with overarching business objectives while continuously refining tactics through data-driven insights

**DUTIES & RESPONSIBILITIES**
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and customer acquisition.
- Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve objectives.
- Develop and implement data-driven strategies that integrate traditional media channels such as television, radio, print, and outdoor advertising to complement and amplify digital efforts.
- Lead the creation and execution of brand marketing initiatives to build a strong, consistent brand image and ensure brand messaging is unified across all channels, both digital and traditional.
- Utilize data-driven insights and analytics to continuously evaluate campaign performance, identify opportunities for improvement, and optimize marketing initiatives for maximum ROI.
- Collaborate cross-functionally with internal teams to align digital marketing efforts with overall business goals and objectives.
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and leverage this knowledge to drive innovation and competitive advantage.
- Manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and ensure alignment with brand standards and guidelines.
- Develop and oversee a public relations strategy that enhances brand visibility and reputation through media relations, thought leadership, and community engagement.
- Coordinate with the Public Relations team to manage crisis communication, press releases, and brand representation in public forums.
- Develop and manage digital marketing budgets, forecasts, and KPIs, and provide regular reporting and analysis to senior leadership on the performance and effectiveness of digital marketing efforts.
- Drive vision and strategy to accelerate digital experiences using a combination of web analytics and customer analytics, inclusive of marketing segments and external marketing partnerships (ie 3rd p

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