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Pr Associate

3 months ago

New York, United States Human-i-t Full time

**Job Summary**:
Human-I-T is seeking a dynamic and strategic Public Relations (PR) Associate to join our team. This role is designed for a highly motivated individual who excels in storytelling, networking, and building influential relationships with media and community stakeholders. Reporting directly to the CEO, the PR Associate will lead our public relations efforts, focusing on elevating Human-I-T's profile among top publishing organizations and sharing our impactful story on a national scale. This position is ideal for someone who is outgoing, persuasive, and passionate about leveraging media to foster partnerships and amplify our mission of bridging the digital divide.

If you are passionate about using your PR skills to amplify our story and make a meaningful impact, we encourage you to apply. Join us at Human-I-T to help us drive awareness and support for a world where technology access is a right, not a privilege.

**Duties & Responsibilities**:

- ** Strategic PR Planning**:

- Develop and execute a comprehensive PR strategy that aligns with Human-I-T’s mission and organizational goals.
- Craft compelling narratives and pitches that resonate with our target audiences, highlighting Human-I-T's initiatives and successes.
- ** Media Relations**:

- Establish and maintain relationships with journalists, editors, and influencers across leading media platforms to secure impactful coverage and feature stories.
- Organize press events, coordinate interviews, and manage speaking engagements for the CEO and other key spokespersons to enhance visibility and brand awareness.
- ** Content Creation and Management**:

- Create engaging press releases, media pitches, and storytelling materials that effectively communicate Human-I-T’s contributions and innovations.
- Ensure consistent messaging across all PR activities and materials, maintaining alignment with the organization's branding and communication guidelines.
- ** Monitoring and Reporting**:

- Monitor media coverage diligently, analyzing PR campaign effectiveness and making strategic adjustments to optimize reach and impact.
- Prepare regular reports on media interactions, coverage statistics, and campaign performance for internal stakeholders.
- ** Community Engagement and Networking**:

- Act as a spokesperson and representative for Human-I-T at various events, conferences, and media opportunities, effectively conveying our mission and achievements.
- Collaborate with internal teams and external partners, including nonprofit organizations, corporate sponsors, and community leaders, to expand our network and enhance our public profile.

**30-60-90 Day Plan**
- Demonstrate firm understanding of Human-I-T organization mission, values, and goals
- Understand Human-I-T’s current organizational priorities, strategy, and systems for collaboration
- Complete orientation sessions. Meet with the CEO and key team members. Review past PR campaigns and outcomes.
- Be proficient operating within Human-I-T systems using Asana, Slack, Google, and Chat GPT4
- Completed Draft of PR strategy presented to CEO and Marketing team. Initial media contacts made with positive feedback. Has a developed list of potential stories to pitch based on upcoming Human-I-T activities
- Secure 1 successful media coverage or feature story in any media market. Report on PR campaign results with metrics on reach and engagement. Adjusted PR strategy based on campaign evaluations.
- ** 5 years experience in PR, Communications, or related field is required**
- Exceptional communication and interpersonal skills, with the ability to engage and inspire a wide range of audiences.
- Proven track record of building relationships with media and securing high-impact coverage.
- Creative and strategic thinker with a knack for storytelling and presenting complex ideas in an accessible and compelling manner.
- Self-motivated and results-driven, with the ability to work independently and as part of a team.
- Flexibility and adaptability to manage multiple priorities in a fast-paced environment.
- Passion for Human-I-T's mission and a commitment to making a positive social impact.