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Marketing Manager Strategic Innovation and Growth

3 months ago

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This position will work closely with R&D members to build and validate new solutions for unmet needs in certain focus areas. The position requires high energy, enthusiasm, entrepreneurial thinking, strong analytical capability and an ability to showcase critical skills like agile innovation methodology, continuous learning and a curiosity driven mindset.

The role consists of roughly equal parts trends research, market research, consumer research, ideation/project leadership/management and market development, both as an individual achiever and as a part of the Growth team. Successful applicants will be able to competently lead market development for their specific growth areas and deliver project objectives.

This position is an excellent opportunity for an experienced marketing expert to lead projects for future innovations and white space exploration for the growth of this fast-paced company. A self-motivated intrapreneur who learns these skills quickly will be eligible for fast-track promotion along MonoSol marketing or other related tracks, which can include the expansion of responsibilities to management of direct reports.

This position reports to the Head of Innovation. The position carries with it a high degree of visibility to the Senior leadership team and requires effective communicate across all levels of the organization, including the CEO and the investment board of the Company.

**RESPONSIBILITIES**
- Responsible to lead one or multiple opportunity areas selected and prioritized from the company’s’ innovation portfolio.
- Lead the gathering of trends and market insights in selected opportunity areas to help identify and validate the consumer and customer unmet needs utilizing MonoSol’s Front-End innovation process.
- Unearth deep consumer/customer insights using best practices in ethnography, research, prototyping, and experimentation to rapidly test and validate the consumer need, potential solution, and related business models.
- Use contemporary market sizing and business modeling techniques to effectively determine the market opportunity.
- Work closely with the R&D member to develop ideas and validate the concepts through internal and external testing.
- Strong communication skills to interact with consumers and customers to help validate problem areas and value propositions.
- Independently generate testable hypotheses and experimental plans which contribute towards achieving development project goals.
- Confer with fellow team members on development projects, test results, and the development of nonstandard tests.
- Leverage startup/entrepreneurial methodologies to move the opportunity from an idea through to product/market fit, commercialization and potentially into scaling the business.
- Effectively present results to the growth teams and governing investment board members on a frequent basis by pitching and obtaining approval.
- In a non-supervisory capacity, provide coaching and guidance regarding project tasks to other technicians and associates.
- Requires a flexible work style and travel as necessary to perform assignments. Maximum of 20% travel required - domestic and abroad.

**QUALIFICATIONS**
- 4-8 years of experience marketing, business strategy, product development, and/or sales development in a corporation or startup
- Preferred experience in leading innovation projects.
- Proven track record of launching an idea internally or externally that required synthesis of disparate points of view/ insights/data and creating a cohesive narrative, plan and outcome.
- Prior experience in working directly with consumers/customers and running experiments, in-market testing, and understanding what is required to launch a solution.
- Proven success in breaking down complex problems into hypotheses, developing clear plans for validation, and using data to refine concepts.
- Superior interpersonal, presentation and communication skills across all levels of senior management, including the executive levels.
- Able to translate technical/entrepreneurial jargon making it actionable & clear.
- Proven ability to challenge the status quo and drive innovation, totally comfortable operating in ambiguous and unregimented environments.
- Motivated and action-oriented with strong problem solving and analytical skills.
- Experience with market research and project management tools
- Capable of working independently with limited supervision.
- Strong team-oriented professional with good interpersonal skills and a positive outlook
- Working knowledge of Microsoft Windows, Office, Outlook, Excel, and PowerPoint.
- Effective interpersonal communication skills and demonstrated ability to build and maintain productive work relationships in a team environment.
- Mindsets
- Curious Thinker: continuously question assumptions, explore all angles, challenge the status quo.
- Passionate: driven by solving consumer/customer problems, accepts and takes risks, bold and visionary.
- Ability to operate in the